As we build out our bite-sized content on the Learn Center we will want to use original engaging imagery to tell our story and create sharable content. This will ultimately assist in lifting our KPI numbers to hit goals for Q4 2023

Animated Explainers (ex. How does compound interest work?)

Custom Animated GIFs on Learn articles to help avoid copyright concerns

Usage: Forbes YouTube pre-roll, social channels, marketing emails, in-app directional, websites, and landing pages

Business Objective

Engagement (reach, engagement, conversion, CLV)

Build our internal brand + content library

Grow Alto brand awareness to drive top of funnel growth

Growth Objectives

Grow engagement on social channels

Increase followers by 30% by the end of the Q1 2022

Increase mentions, shares, and retweets by 55% by the end of the Q1 2022

Increase total reach from social media posts on Twitter by 40% by the end of Q1 2022.

KPIs we will track (Engagement)

Clicks

The first rule of engagement - get the click

Likes

Likes and favorites indicate that the value was enough to interact with it.

Post and profile shares are an excellent way to measure engagement.

Comments

Just like shares, comments are a good indicator of an engaging post.

Mentions

Mentions are when an account tags your business account or mentions your brand.

Profile Visit

We will track this for retargeting

There are no rows in this table

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Projects

✅ Animated Logos and Icons

How does this work: financial concepts explained in a shareable video.

Narrated by recognizable celeb voices

Animated GIFs for Learn Center

ex. What is Inflation (create fun shareable gif to illustrate the point)

GIPHY library content

Social Media Content

Animated templates

Shareable animated Meme

Animated content for social ads

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Requested Budget: $20k

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