Alternative Branding

Core Product Branding in-app and on marketing mats

Goals:

Create a consistent visual experience. The brand colors will be used consistently across the experience but mainly on transactions and moving money to build trust with patterns

Give Real Estate, Crypto their own secondary color palette. This will allow for recognizable patterns.

Give each alternative collection purpose within the app (working with Rika to audit and update DSM)

Clean up inconsistent design and visual language to allow for scaling of individual kits if they become popular

Create a straightforward visual language for core products to allow consumers to easily digest purpose—action

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