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60 Second Classics

Rationale

Viral posts and videos based on our content sparks will dramatically increase our brand awareness as well as our installs.

Production:
Mike Camerlengo
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Video series explaining relevant investing terms in a funny and pop-culture-filled way to boost engagement.
Benefits
co-branded
Quick 30s videos that win prominent placement on social to spark conversations on all platforms
High engagement videos
Fun, light, and shareable
Topics: Money Market Accounts, Recessions, Passive Investing, Compound Interest
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Goals: Virality, reach, evergreen content

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60 Second Classics is a comedic look at your favorite films, tv shows, sports, and pop culture moments from the POV of a guy who slept-walk down the stairs when he was five.
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Things They Didn't Teach You #41 - Money Market Accounts

"We all remember high school. We played basketball (Fresh Prince playing hoops), learned how to drive (Clueless scene merging onto the highway), and tried to get away from a serial killer (Scream chase scene). But nowhere in there did anybody teach us about a money market account. It's simple..."

Business Objective

Reach (reach, engagement, conversion, CLV)
Improve the reach of our branded content by attracting new audience interactions
Grow
Q.ai
⁠
brand awareness to drive top of funnel growth

Growth Objectives

Grow engagement and reach on social channels
Increase followers by 30% by the end of the Q1 2022
Increase mentions, shares, and retweets by 55% by the end of the Q1 2022
Increase total reach from social media posts on Twitter by 40% by the end of Q1 2022.

KPIs we will track (Reach)

1
Follower count
Follower count tells you how many accounts are keeping up with your brand
2
Impressions
Impressions tell you how many times a post or profile has been seen.
3
Post reach
Post reach indicates the number of unique accounts that saw our post.
4
Web traffic
Web referral traffic indicates the number of times someone clicked from our social media account to get to one of your website pages.
5
Share of voice
(SOV) tells you how much online visibility we have compared to our competitors. To track this we will use #Hashtag
There are no rows in this table
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Requested Budget: $10k (4 videos)

from Mike C.
My rate for these would be $2,500 per video and you can include on whatever social channels you'd like. That would be videos in the 30-45 second range. Just to be on the same page, that wouldn't include me organically posting to my personal channels. I think these videos are gonna be great but it's not quite the kind of stuff I would post.
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