Over the last few weeks, I've been working on the design system with Chris McLeod, Mike Premo and Dre Randaci on aligning our design systems between product design and engineering.

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When working with new team members in digital products I often explain the meaning and importance of each Design Phase by creating an analogy to the design of a building.

Understanding the needs and deciding on the main stuff

In the Research, Discovery and Product Thinking Phase,

PRDs are created⁠

and we go over the main definitions of our products. We ask questions and make decisions that will guide us through the whole design. In architecture, this would be something like: How many people will be living in the house? What rooms are indispensable? What are their routines and necessities?

Thinking about how it will be used

In the User Experience (UX) Phase, we start structuring what would be the house plans: deciding where exactly the door should be in order to create a comfortable path for the family, and what size should we make the bathroom and the windows.

Creating the feelings, the style and the tone

The last phase is what Product Designers call User Interface (UI), which would be equivalent to creating the look and feel of a room. Is it modern and lean? Is it cozy? How does it make you feel?

Now as we can imagine, no one chooses what color the wall shall be painted before even deciding if there will be a guest room, right?

Take a look at this video that

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Refreshing our emails

We are working with John to overhaul our existing email templates in Hubspot. Below is a sample template for an announcement email.

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Screenshot 2023-06-28 at 10.26.40 PM.png

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This process will be completed by 7/14 in time to support our large Coinbase ONE partnership push in July. Stay tuned.

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What happened last week?

Big Wins

PROD + ENG have agreed on using Material for our base DSM, this will allow for greater alignment between designers and engineers and faster iterations. Shoutout to Chris McLeod, Dre Randaci, Mike Premo and others for digging in and helping move Alto forward

Launched Alto CryptoIRA on iOS

The Not So Great...

Uncovering more inconsistencies in the UI and UX

Lots of Loom videos are never watched

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Projects next week

Marketplace

Brand + Email Refresh

Researching RIA workflows, data and design patterns

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Objectives for next week

Onboard new designer: Roman

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If you have any questions feel free to ping me

Onward

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