Weekly Design Update

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3/17 Update

Let's start it up

Ced Funches: Weekly Email

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What's on my mind

Designing for scale in Marketplace and beyond
Organizing design roles and Figma files
Hiring: Kicking off FT Sr. Product Designer and Brand Designer ( 💥 BOOM!)
Designing consistently across 3 surfaces..

What happened last week?

Big Wins
Kicked off Sr. Product Designer job and listed job postings for Brand Designer on . Huge thanks to Autumn and Jennie for their incredible assistance.
Finalized more direction for the Marketplace, Investor Experience and Issuer Workflow
Got plans in front of Chris M for review
Launched a DEV environment to begin enhancements to the Alto website to prepare for Issuer Marketing site launch late April
Connected with several Altonians on state of the our product and future plans on how elevated designs help us win faster. Good chat.

Projects

Marketplace: Full product design, client experience and invest w Alto account. Here is a of the experience. Long way to go but we are on our way. Onward.
Investor Experience: A revamp of the existing experience to allow for Marketplace explore and invest.
Design Focus: Improve UX, UI, KYC, onboarding, transactions, funding accounts and forcing credit card adding for accounts
Issuer Workflow: An enhancement to the existing experience to allow for Offer Creation, Document organization, Capital Calls...
Email Template Redesign: Giving our emails a facelift to match our brand vision, level of expected design polish and consistent messaging

Shout out to the incredible Product Team for coming together and working so hard behind the scenes.

Objectives for this week

Don’t stop believing
Applicant reviews
Complete the full Marketplace Experience design to prepare for Alto Securities new lead
Onboard Freelance Designers
More Loom design videos for company to get peek into process and what’s next from Design Team
If you have any questions feel free to ping me

Onward

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