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Strategy

Here’s a structured approach:

1. Objective Setting

Primary Goal: Drive traffic to the crowdfunding campaign and generate contributions.
Secondary Goals: Increase brand awareness and build a community around JustPhuket.

2. Target Audience Identification

Luxury Tourists, Backpackers: Tailor content to appeal to each group’s unique preferences and needs.
Remote Workers, Digital Nomads
Chinese, Russian, Indian, Middle East Market
Local Thai Entrepreneurs and Suppliers: Highlight benefits for local businesses to gain support from the community.
Potential focus: Japan, Korea, France... US, UK, AU

3. Platform Selection

Instagram & TikTok: Visual storytelling, showcasing Phuket’s beauty and unique experiences.
Facebook Page and Group Detailed content about offerings, customer testimonials, and live Q&A sessions.
YouTube: Detailed content about offerings, customer testimonials, and live Q&A sessions.
Twitter, LinkedIn, Quora, Reddit: Engage in conversations about travel, Phuket, and crowdfunding.

4. Content Strategy

Visuals and Videos: Share stunning images and videos of Phuket, user experiences, and behind-the-scenes looks at local businesses.
Educational Content: Inform about Phuket’s culture, hidden gems, and ethical travel practices.
Success Stories: Share testimonials from suppliers and tourists who have benefited from JustPhuket.
Live Sessions: Host Q&A, discussions with local entrepreneurs, and virtual tours.
Promotional Content: Highlight the USPs, rewards, and special offers like the discount code.

5. Engagement Plan

Respond Promptly: Engage with comments and messages swiftly.
User-Generated Content: Encourage users to share their experiences with JustPhuket.
Hashtags: Use and create campaign-specific hashtags (#JustPhuket, #TravelDirect, #PhuketUncovered).

6. Influencer Partnership

Collaborate with travel influencers and local Thai personalities to reach a broader audience.

7. Advertising and Promotion

Run targeted ads on Facebook, Instagram, and Google to reach potential backers.
Offer limited-time discounts or exclusive perks for early contributors.

8. Timing and Frequency

Pre-Launch: Build anticipation with countdowns, sneak peeks, and teaser campaigns.
Launch Phase: Increase posting frequency to maintain momentum.
Post-Launch: Continue engagement with updates on progress and milestones.

9. Monitoring and Analytics

Track engagement rates, click-throughs to the crowdfunding page, and contribution trends.
Adjust strategy based on performance analytics.

10. Community Building

Foster a sense of community by highlighting shared values and goals, especially around ethical and sustainable tourism.

11. Budget Allocation

Allocate resources for content creation, influencer partnerships, and advertising.

Links

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Instagram
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Facebook
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Tiktok
Youtube
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Twitter
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Linktree

Content Calendar


Ideas & Inspiration

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https://www.instagram.com/mandala_ecovillage/related_profiles/
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