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8. Activity materials

Find here all the activity materials you will need to download and use. These are resoures you will have available to guide you through the design of your solution.

Activity 1 > Ideation & Concept Generation

1. Deep dive on the challenge
Participants are expected to read thoroughly the briefing that explains in detail the challenge.
This task should take a maximum of 10 minutes.
2. Brainstorming
Participants should use post-its to generate ideas and speak them out loud and stick them to the flipchart/table/wall or work in a digital environment (i.e Miro). Ideas may come out of the blue or be built upon other’s team mate’s.
Participants who already have an idea will tell the idea to their mates and generate debate.
Participants should follow idea generation rules (no judging, all ideas are welcome, etc.).
This task should take a maximum of 40 minutes.
3. Business Model Canvas
Each team will have in the table 1 copy of empty Business Model Canvas in A1 to generate a concept. (Teams are welcome to use any other online tool such as Miro).
This task should take a maximum of 80 minutes.
Find the materials below:
EN_Day1_Business Model Canvas.pdf
64.5 kB
ES_Day1_Business Model Canvas (1).pdf
63.3 kB

Activity 2 > Prototyping & Validation

Part I: Plan
Participants will have to choose 1 concept drawn on the Business Model Canvas as a starting point.
Participants will be handed a document explaining the key the elements a validation plan should have.
Key hypothesis (user persona, revenue streams, etc.)
Actions to be validate in building/out of the building (Participants should look for their user persona and check how they are solving their problem today).
Owners and responsibilities
Find the material below:
EN_Day2_Validation Plan.pdf
52.2 kB
ES_Day2_Validation Plan (1).pdf
52.4 kB
Participants should fill the document detailing their validation strategy.
Part II: Action
Participants should start validating the selected concept according to the validation plan.
Participants are free to choose how they want to validate (i.e. develop a prototype, interviews, landing pages, survey, etc.).
Participants should build a Minimum Viable Product of the solution they want to pitch to the jury. Understand MVP as an animated/functional prototype/App/website that has enough functionality as to meet at least one significant requirement from an early customer. The more functional the better.
Example: Airbnb
With no money to build a business, the founders of Airbnb used their own apartment to validate their idea to create a market offering short-term, peer-to-peer rental housing online. They created a minimalist website, published photos and other details about their property, and found several paying guests almost immediately.
Participants are welcomed to define a backlog of key features they would need to develop in the next 30 days in order to provide users with the minimum value proposition.

Activity 3 > Pitch

Participants should generate a presentation of 12 slides approximately (teams can not exceed 15 slides).
They are free to use any other visual support other than PPT.
The pitch will be made to the jury board and rest of participants Room 7 at 4PM.
Teams will have 5 minutes to pitch their solution (MVP) to solve the challenge presented at the beginning of the EIT Urban Mobility Hackathon 2022 and 3 minutes for the jury Q&A and feedback.
Each team will decide how many team members are going to pitch and the visual support they want to use apart from a traditional presentation (if any).

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