Churn.
That thing is killing your SaaS.
Every single dollar you spend on acquiring your users, is just wasted to this devil.
Most SaaS companies celebrate signups.
They track signup rate as if it is their north star.
Then...
60% of their users churn.
Is this you?
Then this guide is for you...
To understand why users churn, you have to understand this one concept.
UX leaks.
Chapter 1 will cover everything you should know about them.
Chapter 2 will cover how to identify them (Spoiler: using data)
And then, Chapter 3 will cover How to fix them.
