Steps

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Objective
Key Result
Team
Owner
test
Establish Agreements with early adopters
5 Letters of Intent signed by 01SEP2020
BUSINESS DEVELOPMENT
JZ
Jacob Zapata
20 verbally interested customers by 01SEP2020
BUSINESS DEVELOPMENT
BE
Brian Elliott
First 1,000 target customers uploaded in CRM by 01SEP2020
BUSINESS DEVELOPMENT
Defined Sales Cycle by Company size and Industry by 01SEP2020
BUSINESS DEVELOPMENT
JZ
Jacob Zapata
Prioritize the technical decision to inform the product road map
Conduct technical assessment on each feature to inform PRM (01JUNE-01July)
Product
Conduct technical assessment on payroll integration to inform PRM (01JUNE-01JULY)
Product
Complete Product Road map V1 (01JULY-01SEP)
Product
Complete Product Requirements Documents V1 (01July-01SEP)
Product
Establish Brand presence as the top Social Impact Giving software for Small and Medium Sized business
.01% of Market Follows at least one of our Social Media Channels (1,300) by 20AUG2020
Marketing
Featured by 3 outside agencies in media by 20AUG2020
Marketing
Social Media Distribution established via Hootsuite through JAN2021 by 20AUG2020
Marketing
120 Articles in line with our Brand Voice compiled
Marketing
30 pieces of original content written by 20AUG2020
Marketing
Design a beautiful user experience for the customer
VERSION 0 of all software screens complete by 01July2020
Design
Front facing employee screens complete (Figma) and user tested by 10 users by 20AUG2020
Design
Back end HR screens complete (FIGMA) and tested by 10 users by 20AUG2020
Design
Website complete with feedback and adjustments from 10 HR professionals by 20AUG2020
Design
Company Annual Goals:Capture .001% market share (130 Companies) by end of year
50 signed intent commitments by 01JAN
Company
JZ
Jacob Zapata
80 additional non-signed verbal commitments by 01JAN 2021
Company
JZ
Jacob Zapata
Capital Raise complete by 01JAN2021
Company
BE
Brian Elliott
5 Customers sign binding commitments at reduced rate and future payment start date IAW software start date
Company
JZ
Jacob Zapata
Accepted into YCombinator or TechStars for Winer Cohort
Company
BE
Brian Elliott

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