Innergy Birth Services Case Study Outline (New Build)
Reflect
With this being my third doula project I wanted to make sure it stood out from the others and served a functional purpose for users. I challenged myself to think of ways to present this website in a way that didn't feel like every other doula website out. This project allowed me to play with illustrations more than I had in past projects and to further refine my collaboration process.
What I would've done differently:
Extensive User Research & Usability Testing
Cleaner wire framing process, better adherence to the 12 column grid pre-development
Future Plans:
Reposition copy and offerings as client has expanded into an additional servicing area
Education & Resources section
Client was unable to produce content in time for initial build
E-Commerce store
Client was unable to finalize products in time for initial build
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