Define

Defining Focus Areas

In order to create alignment for the project, I worked alongside the design team and stakeholders to create project pillars. These served as the core compass of the project to prevent scope creep and reinforce objectives, as all project decisions and discussions should be able to be routed back to one of these pillars.

We utilized insights from foundational research, stakeholder interviews, and the comparative audit to do so.

Establishing Structure

For this new build, it was important to establish what content was needed. After discussions with my team and client about desired features, competitors, and offerings I was able to set up a card sorting activity and move on to organizing key pages and content (see process video)

Method: Open Moderated Card Sorting, Visual Site Map & Flow

Site & Content map

In addition to a traditional site map, I created a more visual version to identify page sections and linking conventions. This allowed me to see at a glance if links where sending users off site or keeping them on.

Concession: I advocated to bring the external intake form in house to keep more users on page however, the client preferred to keep their existing process.

Site & Content Flow

Using the site map as a base, I began to expand the section for each page to include a quick visual representation of layout as well as show the path and relationships between them.

This allowed me to define the main user paths through the site and work out any kinks. This is my preferred method outside of a traditional page/site flow

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