Objectives
Define your objectives for this stage.
Project Scope
Describe what's your approach and the different steps you'll take to analyse your market.
Key deliverables
Step 1: Collect market data based on your user segmentation
In this step describe what data you're going to collect and where you'll collect it.
Step 2: Determine your TAM for each segment
For each of your user segment determine what would be their TAM.