E-Commerce Checklist

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Scaling Strategies

Upsells

Product page upsells

Add upsells to your product pages. This could include complementary items that go hand-in-hand with the main product or even an upgraded version of the product itself.

Providing discounts can incentivize customers to add multiple items to their cart or to opt for a higher-quality version of the product.

Product:

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Upsell:

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Another example:

A customer is looking at a mid-range hair dryer. Present them with a different, more popular, and more expensive hair dryer that is a lot better for X reasons. If your selling points are good enough, you won’t need a discount to motivate the right customers. But you can also offer one if you want the conversion rate for the offer to be very high.

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Offer digital products as upsells

Increase average order value and profit margins with digital products 🧑🏼‍💻

Adding digital products to your e-commerce store is one of the fastest ways to increase profit margins. Offer digital products that complement your physical products, so they can be offered as upsells during the purchase process. Create a no-brainer offer by including a discount if they accept and make sure your digital product is highly relevant to your physical product.

Benefits of selling digital products 👇🏼

Very low risk - so it’s easy to get started and test multiple products

No inventory headaches or costs, meaning profit margins are high

No logistics and shipping costs

Very scalable, you don’t need inventory so you can sell as many as you want

Example:

Kulala sells a night lamp for babies that helps them sleep better. They’ve now launched a book and an e-book where parents can learn even more about sleep:

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Other examples:

If you sell jumping ropes → Offer a jumping ropes workout program

If you sell a colouring book → Offer printable colouring sheets

If you sell cooking equipment → Offer printable recipes or a digital cookbook

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Offer digital subscriptions

Create recurring revenue and increase profit margins with digital subscriptions ⚡️

If you want to take it one step further, create and launch a course, app, software, library, or community that charges customers every month to create recurring revenue for your business.

Examples:

Workout equipment or workout clothes → Membership Community with workout enthusiasts or an app / digital platform with workout videos and programs.

Cooking equipment → A digital platform/library with recipes that gets updated every month.

A great example: Influencer Krissy Cela owns both the activewear brand Oner Active and the EvolveYou App. This enables her to leverage the shared customer bases between both brands, resulting in substantial reductions in advertising costs and increased profits and customer lifetime value.

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Offer services as upsells

Increase customer lifetime value and profit margins by offering services.

An excellent example is the bicycle brand Cowboy. They sell e-bikes but also offer services and repairs at your door when needed. They know customers will eventually need help, so instead of losing customers to competitors, they are offering it themselves.

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Product Subscriptions

Increase returning customer rates and profit margins by selling products on auto-subscription. Create a “subscribe and save” offer to motivate customers to subscribe.

Here’s a great example from Larq 👇🏼

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Cart & Cart Drawer Upsell

Add upsell products to your cart and cart-drawer. It is not mandatory but we also recommend offering a discount code to increase conversion rate and the number of accepted offers.

Example from DB:

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Example from Caraway:

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After Purchase Upsell

After-purchase offers can be highly effective if done the correct way. It’s an offer that is presented on the thank you page/order confirmation page and gives customers a unique, time-limited deal. Here are ways to increase the conversion rate for your after-purchase offers:

✅ Set up optimized and unique flows for each product (or focus on bestsellers if you have a lot of products)

✅ Offer a discount

✅ Set a time limit, for example, 5-10 minutes

✅ Make sure it’s a 1-click offer - all they have to do is click 1 button to accept and complete the purchase

Example of how the offer should look after completing the original purchase 👇🏼

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Subconscious Communication

Use communication and images to create a subconscious feeling it’s natural to purchase two items or more instead of just one.

Example: Let’s say you’re selling silk pillowcases. It would be natural for most people to purchase two. A subconscious way to communicate that would be to include two pillowcases in product images, write in plural in product descriptions etc.

Product page upsells

Offer digital products as upsells

Offer digital subscriptions

Offer services as upsells

Product Subscriptions

Cart & Cart Drawer Upsell

After Purchase Upsell

Subconscious Communication

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