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Emails
Welcome flow email for non buyers:
Flow Name:
Pre-Purchase (aka Welcome)
Flow Goal:
Right after somebody signs up to receive your emails, you have more attention then you ever will. Use it to teach them your offer, why it’s worth it and give them a good deal to make it a no brainer to purchase from you.
When to use:
Send new people who subscribe to your newsletter (and hasn’t purchased) through this flow.
Flow Content:
Email 1: Welcome / Story / Mission / Who are you
Email 2: Product Info
Email 3: Social Proof
Email 4: 15% VIP Discount (Valid for 48h)
Email 5: Last chance to get 15% off
Email 6: Presell Content (Cross Sell)
Email 7: Cross Sell Best Seller
Email 8: Survey (Non buyers)
Flow Trigger:
Added to Newsletter (or master list)
Trigger filter:
N/A
Flow Filter:
- Checkout started zero times since starting flow
- Placed order zero times since started flow
- Not in Exit Intent list
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How to customize branding on Shopify Emails:
Go to settings → Notifications → Customize Email Templates → Adjust the color and add your logo:
How to authenticate your sender domain:
This will make sure yours emails doesn't end up in spam folders or get marked as “dangerous emails”.
In Shopify: Go to settings → Notifications → Sender email → Authenticate here:
If using Klaviyo: Go to Settings → Email → Domains → DNS Records
Update your DNS records.
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