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Product Discovery Wiki

👋 Welcome to the Product Discovery Wiki!
Explore 100+ handpicked free resources covering everything about Product Discovery. Whether you're just starting or you're already experienced with the topic, there's something here for you to learn and grow.
Have a suggestion? We're all ears! Help us make this the ultimate Product Discovery Knowledge base by sharing your ideas below 👇

Author

Rosario Marrazzo-ProfilePic.jpeg

Rosario Marrazzo

Rosario is a Product Manager with 4+ years of experience building 0-1 products within the startup ecosystem.
He actively engages with the product community by sharing insights from his journey on LinkedIn. Rosario is also the host of “Da 0 a PM”, a podcast dedicated to Italian aspiring and junior PMs starting out in the field.

Brought to you by CoHorts from BPM

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CoHorts by BPM introduces high-quality, community-driven learning for product mangers in Berlin. With the help and expertise of the best in the business you’ll improve your Product Management skills while making meaningful connections - with both mentors and peers alike.

✅ Peer-to-peer learning with no more than 15 selected participants
✅ One in-person AMA to get your questions and concerns addressed directly
✅ Three online sessions to learn and share your experiences
✅ Reach out to your CoHort Mentor for a period of two months

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Upcoming CoHort: Problem & Solution Discovery

👤 Mentor:
📅 When: Mid-April 2024

Wiki
1
Title
Type
Level
Search
Title
Type
Level
Description
Link
1
Canny: Customer Feedback Management Tool
🔧 Tool
3. Advanced
2
Zefi AI: Extract value from users' feedback
🔧 Tool
3. Advanced
Tool to unify and categorize all customer feedback from multiple sources automatically with AI
3
How to Set Up An Effective Product Discovery Team
📰 Article
3. Advanced
What are Product Discovery teams and how to set up one in an enterprise
4
Example of Product Discovery and Delivery Process with one team
📰 Article
3. Advanced
How the discovery process could be included in an Agile Product development process
5
Calculate the ROI of Customer Discovery Step-by-step
📒 Guide
3. Advanced
6
Tracking the impact of UX Research: a framework
📰 Article
3. Advanced
7
Jobs-to-be-Done Opportunity Score calculation
🔧 Tool
3. Advanced
8
How to Escape the Delivery Trap (and Find Time for Discovery)
📰 Article
2. Intermediate
6 ways to do product discovery in both the Problem Space and the Solution Space
9
The Role of User Research in a Continuous Discovery World
📰 Article
2. Intermediate
3 ways of getting value out of user researchers
10
The Top 5 Methods of Continuous Discovery & UX Research
📰 Article
2. Intermediate
A selection of the top 5 methods for continuous discovery and when you should choose them
11
A Case in Product Discovery
📰 Article
2. Intermediate
A well-written real world (fictional) example for Product Discovery
12
13 ways to free up time for Product Discovery
📰 Article
2. Intermediate
13 actions to not be stuck in the Delivery
13
A step-by-step guide for conducting better product discovery
📰 Article
2. Intermediate
A guide to use the Double Diamond approach for conducting Product Discovery
14
How to Use the Customer Interview Pyramid?
📰 Article
2. Intermediate
A framework to improve your communication during customer interviews and get more insights from them
15
Types of User Interviews and When to Use Them
📰 Article
2. Intermediate
Difference between structured, semi-structured, and unstructured user interviews and when to use them
16
What is UX Research: The Ultimate Guide for UX Researchers
📒 Guide
2. Intermediate
Comprehensive guide on UX Research with tips and best practices from leading industry experts
17
Questions to ask during a customer interview
📰 Article
2. Intermediate
What is the 5-Why technique and how to use it
18
How to Run a User Interview (Emmett Shear)
📺 Video
2. Intermediate
Y Combinator Lecture from Emmett Shear, Former CEO of Twitch, on how to run user interviews
19
It’s Time To Challenge Your Data! How To Overcome Survivorship Bias?
📰 Article
2. Intermediate
Why Survivorship bias can be harmful to your product and how to overcome it
20
Product Discovery is a Team Sport
📰 Article
2. Intermediate
Techniques to involve the whole team in the Discovery process
21
Lean Product Discovery Guide
📒 Guide
2. Intermediate
A guide used to help run 4-6 weeks Lean Product Discovery workshops.
22
A case study: How our own product discovery made us pivot Reveall towards product discovery
📰 Article
2. Intermediate
Reveall’s former CEO describe how product discovery led him and his team to adjust their thinking, pivot and change their product
23
The Jobs-to-be-Done Canvas
🔧 Tool
2. Intermediate
24
Mastering Customer Discovery: Avoiding Pitfalls and Perfecting the Process
📥 Newsletter
2. Intermediate
Common pitfalls of customer discovery and effective strategies to improve your customer discovery process
25
Product Discovery Recipes
📒 Guide
2. Intermediate
An handbook to help you create a successfull discovery culture and process
26
The importance of collaboration in product discovery (and how to get it right)
📰 Article
2. Intermediate
How to do product discovery collaboratively
27
Problem Statement Template
🔧 Tool
2. Intermediate
28
Design Sprint Kit by Google
🔧 Tool
2. Intermediate
Open-source resource for learning, planning, and start using Google’s Design Sprint methodology
29
Otter.ai - AI Meeting Note Taker & Real-time AI Transcription
🔧 Tool
2. Intermediate
30
When to Use Which User-Experience Research Methods
📒 Guide
2. Intermediate
A guide to choose the right UX Research Method
31
Product Discovery Kick Off Workshop
🔧 Tool
2. Intermediate
32
User Journey Map
🔧 Tool
2. Intermediate
33
5 Whys Analysis
🔧 Tool
2. Intermediate
34
Assumption Tracker Template and Example
🔧 Tool
2. Intermediate
35
Maze Question Bank
🔧 Tool
2. Intermediate
36
How can we figure out what customers are willing to pay?
📰 Article
2. Intermediate
How to validate customer willingness to pay before launching your new pricing plan
37
Measuring and maximizing customer value
📒 Guide
2. Intermediate
Summary of The Lean Product Playbook by Dan Olsen
38
Testing User Delight Using the Kano Model with Stefanie Stanislawski, Senior PM at Personio
📺 Video
2. Intermediate
A walkthrough of the Kano Model and how you can use it to validate your ideas
39
How to: Build products that are valuable to your customers
📥 Newsletter
2. Intermediate
Detailed newsletter issue on how to actually create value for your target customers. From scratch, up until ex-post analysis.
40
Case study: How 3 startups built their customer discovery practice
📰 Article
2. Intermediate
Insights and challenges faced by three real startups while doing Product Discovery
41
What if your customers don’t want to talk to you?
📥 Newsletter
2. Intermediate
Extensive newsletter issue on the common problems usually faced when starting with continuous customer discovery and how to troubleshoot them
42
The Mom Test by Rob Fitzpatrick
📘 Book
1. Beginner
43
Inspired by Marty Cagan
📘 Book
1. Beginner
44
Build Better Products by Laura Klein
📘 Book
1. Beginner
45
Continuous Discovery Habits by Teresa Torres
📘 Book
1. Beginner
46
Jobs-to-be-Done by Des Traynor
📘 Book
1. Beginner
47
The Lean Product Playbook by Dan Olsen
📘 Book
1. Beginner
48
The Innovator's Dilemma by Clayton M. Christensen
📘 Book
1. Beginner
49
The Lean Startup by Eric Ries
📘 Book
1. Beginner
50
Change by Design by Tim Brown
📘 Book
1. Beginner
51
Sprint by Jake Knapp, John Zeratsky, and Braden Kowitz
📘 Book
1. Beginner
52
Escaping The Build Trap by Melissa Perri
📘 Book
1. Beginner
53
What is Product Discovery? [Process, Methods, and Benefits]
📰 Article
1. Beginner
An introductory guide on what is the Product Discovery and why you should care about it
54
Sense and Respond by Jeff Gothelf and Josh Seiden
📘 Book
1. Beginner
55
Introduction to Modern Product Discovery - Teresa Torres
📺 Video
1. Beginner
A keynote about the foundations of Modern Product Discovery and how to kick start with it
56
Escaping the Build Trap - Melissa Perri
📺 Video
1. Beginner
Melissa Perri explains how businesses need to restructure their thinking to focus on finding value for the user through experimentation to achieve business goals
57
What Is Continuous UX Research?
📰 Article
1. Beginner
How continuous UX research differs from traditional UX research and how to start doing weekly user research
58
Continuous Discovery
📰 Article
1. Beginner
What is Continuous Discovery and Continuous Delivery
59
The Best Continuous Discovery Teams Cultivate These Mindsets
📰 Article
1. Beginner
A speech from Teresa Torres that highlights 3 mindsets shared by the best product teams in the world
60
6 Guiding Principles for Effective Product Discovery
📰 Article
1. Beginner
6 principles that should guide you while doing Product Discovery
61
What is “Continuous Discovery”?
📰 Article
1. Beginner
Why Continuous Discovery is important and how to make it part of your team’s culture
62
Product Discovery: The Key to Achieving Product-Market Fit
📰 Article
1. Beginner
How Product Discovery can help you reaching Product-Market Fit
63
How to Use the Product Discovery Loop to Find Product-Market Fit
📰 Article
1. Beginner
Reach Product-Market Fit before building your product with the Product Discovery Loop
64
Product Discovery: A Practical Guide for Product Teams by Tim Herbig
📒 Guide
1. Beginner
Hands-on guide to help you design and implement your own Product Discovery process
65
The Product Discovery Playbook 2.0 by Productboard
📒 Guide
1. Beginner
A playbook for starting conducting product discovery and common pitfalls to avoid
66
A Complete Product Discovery Guide by David Pereira
📒 Guide
1. Beginner
35 minutes of applicable insights and examples on Product Discovery
67
Codifying the product discovery process
📰 Article
1. Beginner
How your product organization can be better at Discovery
68
Discovery vs Delivery (or is it discovery, and delivery)
📰 Article
1. Beginner
Why Discovery and Delivery should not be seen as two separate things
69
How to Conduct Customer Interviews That Deliver Valuable Insights
📰 Article
1. Beginner
Conduct a customer interview in 7 steps
70
How to interview customers
📒 Guide
1. Beginner
A comprehensive guide to start interviewing customers if you have never done it
71
What Are the Best Customer Interview Questions?
📰 Article
1. Beginner
Difference between research questions and customer interview questions
72
General protocol for customer interviews from Michele Hansen
📰 Article
1. Beginner
6 tips from Michele Hansen on conducting customer interviews
73
Product Discovery: The Modern Team's Guide to Building Great Products
📒 Guide
1. Beginner
A guide that covers the basics of product discovery
74
12 basic rules of a customer interview
📰 Article
1. Beginner
12 insights from the book Deployed Empathy by Michele Hansen
75
Deploy Empathy: A practical guide to interviewing customers by Michele Hansen
📘 Book
1. Beginner
76
Why should we care about our customers' feelings? - Build Your SaaS | Podcast on Spotify
🎧 Podcast
1. Beginner
An interesting interview with Deploy Empathy’s author, Michele Hansen
77
User Research Crash Course for Product Managers
📒 Guide
1. Beginner
A quick and dirty foundational understanding of User Research
78
8 Customer Discovery Questions to Validate Product Market Fit for Your Startup
📰 Article
1. Beginner
8 Customer interview questions to see if your startup found the Product-Market fit
79
Testing Business Ideas: A Field Guide for Rapid Experimentation by David Bland and Alexander Osterwalder
📘 Book
1. Beginner
80
3 questions user research can answer about the future of your digital product (and a few it can’t)
📰 Article
1. Beginner
Three types of questions user research is most useful in answering
81
Continuous Interviewing course
📒 Guide
1. Beginner
10-day free email course to get started with customer interviews
82
Product Discovery Doc - Notion
🔧 Tool
1. Beginner
83
Customer Feedback Log Template
🔧 Tool
1. Beginner
84
Build better products with continuous product discovery | Lenny’s Podcast
🎧 Podcast
1. Beginner
Teresa Torres interviewed by Lenny on continuous discovery
85
Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft) | Lenny’s Podcast
🎧 Podcast
1. Beginner
Itamar Gilad interviewed by Lenny on becoming evidence-guided
86
The UX Research reckoning is here | Judd Antin (Airbnb, Meta) | Lenny’s Podcast
🎧 Podcast
1. Beginner
Judd Antin interviewed by Lenny on the future of UX Research
87
A 4-step guide for day-to-day product discovery
📰 Article
1. Beginner
A 4-step guide to successful product discovery from the former Babbel’s Head of Product
88
IDEO’s Design Kit
🔧 Tool
1. Beginner
Collection of techniques and tips collected by IDEO to adopt a human-centered design
89
How to Find Customers to Validate your Idea
📰 Article
1. Beginner
List of channels where to find customers to interview
90
When Coffee & Kale Compete by Alan Klement
📘 Book
1. Beginner
91
Idea Validation Playbook
🔧 Tool
1. Beginner
A repository of techniques to validate any product idea and move fast
92
Opportunity Solution Tree template
🔧 Tool
1. Beginner
Template to break down a desired outcome into opportunities for the product to meet user needs
93
How to recruit B2B UX research participants
📥 Newsletter
1. Beginner
A comprehensive guide to find research participants if you’re in a B2B business
94
Lessons from a Cellist (or, what product people can learn from user research) Conor Walsh, Duolingo
📺 Video
1. Beginner
A talk that explores how qualitative user research became part of Duolingo’s product development process
95
Addressing the Challenges of Product Discovery — Q&A Edition
📰 Article
1. Beginner
All the most common questions about the Product Discovery replied in an article
96
Create products that people love by validating your idea first
📰 Article
1. Beginner
3-step strategy on how to validate B2B ideas with real examples
97
Product Talks – How product teams work in TUI Musement
📺 Video
1. Beginner
Interview with Carlo Banfi, Head of Product in TUI Musement, on how their Product Team is organized and how they tackle new product launches
98
Customer Interview Template
🔧 Tool
1. Beginner
Template to guide you through your first customer interviews
99
UX Research at GitLab
📒 Guide
100
Itamar Gilad’s Newsletter
📥 Newsletter
101
Tim Herbig’s Newsletter
📥 Newsletter
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