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Rough notes

Databrew - improving the ETL (extraction, transformation, Loading) space for accounting data


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Organised notes

So, on reviewing this, it seems clear that this business falls very heavily on the product side of the spectrum of product vs marketing - if it can be built, it will be incredibly valuable. But, that leads me to my questions:

Remain sceptical - challenge answers

Product
Can you give me some specific examples of the pain points that this product will be solving? It would be great to understand the before and after of the situation e.g. what’s currently happening at the moment, and what the solution, with this implemented, would be like.
This helps me understand two things - how valuable the solution is, and also the technical complexity
How big a pain point? What’s the impact of not having it fixed?
How many people/firms does it affect (industry size)?
What priority is this within the business to solve this? Is it a nice to have? Or mandatory?
It’s clearly really valuable, so I’m sure many have tried to do this, so my question is:
Are there any businesses working on this right now?
Are the incumbents working on this currently like the videos from Sage and Xero shared on slack?
Do you know of any examples of businesses who have tried and failed to achieve this?
What is the possible explanation for why this doesn’t exist already?
Has anything critical changed which now makes it possible where it wasn’t before?
What are your thoughts around the build plan
You mentioned starting with a few agents running small tasks to start
Is this a product which needs everything to function all at once, or can you build it iteratively?
Given the complexity, how do you plan on building this out
Do you need budget?
Or planning on building first features yourself?
If so, how is it that this could be so valuable, but yet it could be built by one person?
Or going to raise to build?
What have you been up to so far? How is progress going? How long have you been working on it?

Team
It’s always great to understand founder market fit:
What is it that makes you the right team to solve this?
Do you have enough time to commit to this - I understand Alistair is already really busy with many projects?
Are you too close to Yohan?

Marketing/competition
Are the incumbents working on this currently like the videos from Sage and Xero shared on slack?
I understand you’re technical Seb, and Alistair you have the accounting background, but do you have anyone in the team for marketing?
Traction
How do you foresee getting early traction?
And scaling from there?

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