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Promotion plan



Final week plan of action:
Done
Task
Owner
Next action
Copy/notes
1
Post for Alastair and Seb
BS
Ben Swanson
Yohan to check copy
Open
2
Test out presentation software
BS
Ben Swanson
Yohan to send Ben login details for Zoom/make him admin
Open
3
Prep speakers on the session
Yohan Trougouboff
Yohan to work with speakers on what will be covered and, most importantly prep a few words for beginning and end to pitch our EAH raise
Open
4
1 of 2: Send out link to attendees so that they have it. Do this twice
BS
Ben Swanson
Yohan to confirm he’s happy with copy
Open
5
Promotion: On Monday or Tuesday - Post on our LinkedIn
BS
Ben Swanson
Yohan to confirm he’s happy with copy
Open
6
Promotion: On Weds - final post on our LinkedIn
BS
Ben Swanson
Yohan to confirm he’s happy with copy
Open
7
2 of 2: On the day - Send out link to attendees so that they have it
BS
Ben Swanson
Yohan to confirm he’s happy with copy
Open
8
Send out the recording after the webinar
BS
Ben Swanson
Yohan to confirm he’s happy with copy
Open
There are no rows in this table
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Announcing the speakers

Notes

Create posts which introduce each of the speakers, getting them to answer a specific question. Try and get 2 of them to do a video (Seb and Alastair). First post from Kendra ideally.
Posting from company account - one per day.
Write a few more posts for posting on the final days before the webinar.
See how numbers are stacking up by Weds - are there any other ways to promote the webinar?
Any thoughts on what we could follow up to people who have signed up?

Ideas for question to ask the speakers:
What are you most excited and fearful about in the medium term for the accounting industry?
What do you think makes accounting tech such a good opportunity for investors?
Being as specific as possible, what do you think the biggest/most lucrative opportunity is in the accounting industry?
Given your insights as a practitioner in the industry, what one key thing do you think is non-obvious to investors? e.g. what are investors missing/not seeing due to their lack of industry knowledge?

Kendra

🎺 Announcing our first webinar speaker for our Unlocking Investment Opportunities in Accounting Tech webinar: Dr Kendra Vant - AI Product Expert / Gov. Advisor 🎺
We asked her to comment on what is going to be the 'make or break' factors that will determine the winners of the next wave of AI innovation in accounting tech. Her response 📢
“First and foremost, the quality of the data flowing through the system. There are no shortcuts. Next most important, will be building solutions that people want to interact with - genuinely useful, not creepy, not exploitative and genuinely additive to all the humans involved.”
To hear more from her and our other speakers, and to submit your own questions, sign up to our webinar now:
https://bit.ly/EAH-investor
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📅 Can’t make the date? Don’t worry, sign up and we’ll email you the recording 📩

Aly

📣Time to announce our next speaker📣 Aly Garrett - Investor, and founder of the award winning accounting firm, ‘All In Advisory’.
As with our announcement yesterday, we asked Aly for her take on what's crucial for success in the next AI wave in accounting technology. Here’s what she said:
“The winners will:
Excel in resolving pain points
Offer accurate and seamless automated solutions
Integrate seamlessly with existing systems.
Additionally, usability is paramount, alongside robust data security and accessible predictive insights. Finally, cost-effectiveness and ethical practices will also be key determinants of success. I want it to be as seamlessly integrated as if you don't even realise you're using it - so, make it native!”
To learn more from Aly and our panel of speakers, sign up for our webinar here:
https://bit.ly/EAH-investor
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.
⏰If the timing doesn’t work for you, just register and we’ll make sure you get the recording by email 🎙️.

Jason

🎺 We are happy to announce our final speaker joining us TODAY for our ‘Unlocking Investment Opportunities in Accounting Tech’ webinar: Jason Robinson - Investor and Director of Future Advisory 🎺
Jason shared his insights on the critical success factors for the next wave of AI innovation in accounting technology. He emphasised:
"Make or break in AI will be intuitive user experience and ease of adoption - that is the key. The winners will be those AI technologies that offer intuitive interfaces, require minimal training, and provide tangible value from the get-go, enabling smooth implementation and user acceptance. I'm big on the human upgrade we get by allowing AI to do its magic. Seamlessly integrating AI technology into existing accounting workflows will be a 'make or break' factor. Solutions that can effortlessly complement and enhance human capabilities rather than disrupt them will lead the next wave of innovation."
To hear more from Jason and our panel of speakers, and to submit your own questions, sign up for our webinar now:
https://bit.ly/EAH-investor
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Be quick - the webinar starts at 9:00am BST, 6pm AEST - TODAY!
📅 Can't make the date? Don't worry, sign up and we’ll email you the recording 📩

Jason Robinson - investor, and CEO of accounting firm Future Advisory:
Make of break in AI will be intuitive user experience and ease of adoption - that is the key. The winners will be those AI technologies that offer intuitive interfaces, require minimal training, and provide tangible value from the get-go, enabling smooth implementation and user acceptance
otherwise im big on the HUMAN upgrade we get by allowing AI to do its magic Seamlessly integrating AI technology into existing accounting workflows will be a 'make or break' factor. Solutions that can effortlessly complement and enhance human capabilities rather than disrupt them will lead the next wave of innovation.

23-24th April - Initial announcement - EAH LI page


As promised last week, today we’re happy to share our upcoming Accounting Tech Investment webinar!
For years, Fintech has been in the limelight, and with some incredible success stories, it’s easy to see why.
However, hindsight is a wonderful thing.
How many investors missed out because they weren’t aware of the sizeable opportunities brewing?

That’s the purpose of this webinar: to make sure you don’t miss out on Accounting Tech’s incoming acceleration.

But, why now?

Accounting tech is now at that inflection point - AI, open banking, and government regulations are aligning to create a perfect storm for innovation.
But don’t take our word for it - we’re bringing together investors, accountancy firm owners, and an AI startup founder to tell you in their own words how and where the investment opportunities are.
Speakers include: Alastair Barlow, Aly Garrett, Jason Robinson, and Sebastian Trif
So, if you’re interested in investing in the Accounting tech industry, this webinar is for you.

Sign up now at:
https://bit.ly/EAH-investor
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PS - To have your specific questions answered by our experts, we are allocating time for 10 questions submitted in advance on a first come, first serve basis.



25th+ April Speaker and us posts

Yohan personal LI post

🚀🚀🚀 Announcement incoming - We’re thrilled to invite you to the ‘Unlocking Investment Opportunities in Accounting Tech’ webinar on May 9th. 🌟🌟🌟
🎤 Meet our panel of visionary leaders from top accountancy firms and a trailblazing startup founder. They’re gearing up to share their expert insights on the future of investments in the ever-evolving field of Accounting Tech. 📈
🤖💼 What’s on the agenda? We’ll dive into:
The world of Accounting Tech and what it really means
Important market trends shaping the industry
A flashback to opportunities that transformed the field
Current challenges that are holding back progress
A look into the future opportunities and the transformative impact of AI 🤖
🎉 Whether you’ve seen the potential in Fintech or just passionate about the next tech revolution, this is your front-row ticket to where it's all happening next!
📅 Save the date, grab your spot, and let’s explore these uncharted waters together! Register for free now:
https://bit.ly/EAH-investor
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🎤 Don’t miss out on this game-changing event! 👋👋👋

Ben personal LI post

I’ve long been fascinated by how investors seem to be in the right place at the right time to capitalise on trends e.g. social networks, sharing economy, Fintech.
Some of this is, of course, luck...
However, since it’s pretty hard to manufacture luck, another route is to listen to experts talk about the emerging trends they’re seeing earlier than anyone else, due to their position within the industry.
Well, that’s exactly what we’re doing at our ‘Unlocking Investment Opportunities in Accounting Tech’ webinar on the 9th of May.
We’re bringing together industry leading accountancy firm CEOs (who are now also active investors) and a visionary startup founder and ask them: what investment opportunities do you foresee for the accountancy industry?
The webinar will be covering:
The essence and evolution of accounting technology
Critical market dynamics shaping the industry
Historical breakthroughs and their business impacts
Current challenges in the sector
Future opportunities and the role of AI in transforming the industry
Speakers include award winning accountancy practice CEOs: Alastair Barlow, Aly Garrett, Jason Robinson, entrepreneur Sebastian Trif, and AI expert/NED/Gov. advisor Dr Kendra Vant.
If you’re an investor and are familiar with how sizeable the Fintech movement was, you will not want to miss this webinar shining a light on this inflection point, driven by the advancements in AI and interconnectivity of banking.
You can get (free) tickets here:
https://bit.ly/EAH-investor
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Speakers personal LI post

I am happy to announce that I will be speaking at the upcoming 'Unlocking Investment Opportunities in Accounting Tech' webinar this May!
I'm looking forward to diving into the transformative trends we're observing in the world of accounting technology. We’ll be discussing:
An insider’s look at what Accounting Tech really entails
The driving forces behind current market dynamics
Reflecting on past transformative opportunities and their impacts
The challenges currently facing our industry
The promising future and potential of AI to revolutionize our field 🤖💡
This event is a golden opportunity for investors and enthusiasts keen to understand the next significant tech disruption. Join us to gain invaluable insights and discover potential investment opportunities in this evolving landscape.
📅 Don’t miss out! Mark your calendar and secure your spot for free here:
https://bit.ly/EAH-investor
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Looking forward to seeing you there! 👋🔥

30th April - EAH LI page

Highlighting some of the questions we’ll be answering

Just a few days to go until our Accounting Tech Investment webinar, and we’ve had some excellent questions submitted by current attendees, and we can’t wait to dive into them. 🌟
Here’s a sneak peek at some of the topics our expert panel will be addressing:
[Question submitted by attendee]
[Question submitted by attendee]
[Question submitted by attendee]
Expect deep insights on the above from seasoned investors and accountancy firm owns like Alastair Barlow, Aly Garrett, and Jason Robinson, as well as cutting-edge revelations from AI startup guru Sebastian Trif. 🔍📊
We’re all set to unpack how AI, open banking, and shifting regulations are sculpting a new era for Accounting Tech. Don’t miss this chance to hear straight from the experts about where the next big opportunities lie. 🚀
If you haven’t already, make sure to secure your spot now and submit your burning questions. There’s still time to get your queries in front of our panel. Visit:
https://bit.ly/EAH-investor
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6th May - EAH LI page

Final announcement

🎉 Just 3 days to go until our Accounting Tech Investment webinar! Have you secured your spot yet? Don’t miss out on this incredible opportunity to gain insights from the forefront of accounting technology innovation. 🚀
📅 Date: 9th May
🕒 Time: 9am BST | 6pm AEST
🌐 Register here:
https://bit.ly/EAH-investor
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Our panel is ready to deliver expert analysis and answer your most pressing questions. We'll be joined by industry leaders like Alastair Barlow, Aly Garrett, Jason Robinson, and AI innovator Sebastian Trif. They'll be exploring the transformative power of AI, the impact of open banking, and how new regulations are creating a fertile ground for unprecedented growth and investment opportunities in Accounting Tech.
Here's what you can expect:
Insightful discussions on the latest trends shaping the Accounting Tech landscape.
Real-world examples of successful investments and emerging opportunities.
An interactive Q&A session with questions submitted by attendees like you!
👉 It's your last chance to submit a question for our experts! Register now and let us know what you’re curious about. Don’t miss this chance to have your specific queries addressed.
Prepare to uncover the next big thing in tech investment. We can't wait to see you there and explore how you can be part of this exciting wave of innovation.
🌟 Remember, it’s not just a webinar—it’s a stepping stone to your next great investment. Join us to make sure you’re in the loop on where the Accounting Tech industry is heading next.
Sign up here:
https://bit.ly/EAH-investor
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See you there!
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