Identify Target Audience

Includes everyone who could potentially use hiring platforms, such as job seekers and employers across various industries.

The TAA represents the full market potential for the platform, providing a broad perspective on its reach.

This group is more specific, such as tech industry professionals and companies looking for specialized talent.

Focusing on a narrower audience allows for tailored marketing strategies and product features that meet the unique needs of this segment.

The primary focus here could be startups and SMEs in the tech sector, along with job seekers possessing tech skills.

By targeting this audience, Rakamin can offer a more personalized experience, fostering a community where supply meets demand effectively.