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Disagree StronglyDisagreeSlightly DisagreeSlightly AgreeAgreeAgree StronglyCompletely DisagreeMostly DisagreeSlightly DisagreeSlightly AgreeMostly AgreeCompletely AgreeAgree Strongly Agree Moderately Agree Slightly Disagree Slightly Disagree Moderately Disagree StronglyStrongly Agree Agree UndecidedDisagree Strongly Disagree Agree Agree or Disagree UndecidedDisagree Very satisfiedReasonably satisfiedSlightly dissatisfiedVery dissatisfiedVery likelySomewhat likely[Slightly likely]Neither likely nor unlikely [Slightly unlikely]Somewhat unlikelyVery unlikelyVery likelySomewhat likelyNeither likely nor unlikely Somewhat unlikelyVery unlikelyAlmost Always True Usually True Often True Occasionally True Rarely True Usually Not True Almost never True To a great extent Somewhat Very Little Not at All Definitely Very Probably Probably PossiblyProbably Not Definitely Not NeverVery RarelyRarely OccasionallyFrequentlyVery FrequentlyVery Frequently Frequently Occasionally RarelyVery Rarely NeverOftenSometimes SeldomNeverAlmost Always To Considerable DegreeOccasionally SeldomA Great Deal MuchSomewhatLittle NeverAlways Very Often Sometimes Rarely Never Never SeldomAbout half the time Usually AlwaysNever Almost Never OccasionallyAlmost EverytimeEvery time NeverHardly EverOccasionallyFairly OftenVery OftenHighly Important Moderately Important Low Importance Not important at all Not important at all Of little ImportanceOf average importance Very important Absolutely Essential Not important at allNot that importantAverage importanceQuite importantVery importantVery Good Good Acceptable Poor Very Poor Very Poor Below Average Average Above Average Excellent Very difficultDifficultEasyVery easyVery Difficult Difficult Neutral Easy Very Easy 
More than I would Like About Right Less than I would like Too Harsh About RightToo lenient Too strict About right Too lenient Extremely Moderately Not at All Most of the time Some of the time Seldom Never Strongly Agree Agree DisagreeStrongly Disagree Definitely Won’t Probably Won’t Probably Will Definitely Will Much Better Somewhat Better Stayed the same Somewhat worse Much Worse Strongly Agree AgreeUndecided DisagreeStrongly AgreeVery High Above Average Average Below Average Very LowExcellent Above Average Average Below Average Very PoorVery Dissatisfied Moderately Dissatisfied Sligthly Dissatisfied NeutralSlighly Satisfied Moderately Satisfied Very Satisfied Far below Moderately below Slightly Below Met expectations Slightly Above Moderately Above Far Above Very Poor Poor Fair Good Very Good Excellent Exceptional
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Likert
Type
Bipolar or Unipolar
No. Answer categories
Search
Type
Option answers
Bipolar or Unipolar
No. Answer categories
Example question
Agreemeent
Unipolar
6
The online store checkout process was straightforward.
Agreemeent
Unipolar
6
The user-manual provided clear guidance in how to install and setup the application.
Agreemeent
Unipolar
6
Our product consistently meets your needs and expectations.
Agreemeent
Bipolar
5
The user interface of our product is easy to navigate
Agreemeent
Bipolar
4
The customer service provided by our company meets your expectations
Satisfaction
Unipolar
4
How satisfied were you with our new menu?
Likehihood
Bipolar
7
How likely are you to recommend this product / service to friends and family?
Likehihood
Bipolar
5
How likely are you to recommend our product to a friend or colleague?
Likehihood
Bipolar
7
How often do you find our product to be reliable in its performance?
Likehihood
Unipolar
4
How much does our product contribute to your daily tasks or activities?
Likehihood
Bipolar
6
If a friend or colleague was looking for a product similar to ours, would you recommend our product?
Frequency
Unipolar
6
How frequently do you exercise in a week?
Frequency
Unipolar
6
How frequently do you use our product?
Frequency
Unipolar
4
How often do you encounter issues while using our product?
Frequency
Unipolar
4
How often does our product meet your needs or expectations?
Frequency
Unipolar
5
To what extent does our product enhance your productivity?
Frequency
Unipolar
5
How frequently do you find our customer support helpful when you encounter issues with our product?
Frequency
Unipolar
5
How often do you complete your assignments on time
Frequency
Unipolar
5
How often do you use our mobile application?
Frequency
Unipolar
5
How often do you follow the recommended daily usage guidelines for our dietary supplement?
Importance
Unipolar
4
Please tell us how important the new features added to [product] are to you.
Importance
Unipolar
5
How important is customer service to your overall satisfaction with our product?
Importance
Quality
Unipolar
5
How would you rate the overall quality of our product?
Quality
Unipolar
5
In terms of performance, how would you rate our product?
Ease-Ability
4
How easy or difficult did you find it to access credit?
Ease-Ability
Bipolar
5
There are no rows in this table
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The Different Scales
Name
Example
Example 2
Example 3
Example 4
Dichotomous Scale
Yes
No
Fair
Unfair
Agree
Disagree
True
False
Three Point Scale
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Five Point Scales
Seven Point Scale
There are no rows in this table
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