Logos

We have a few issues with our logos that could do with resolving for better brand balance and uniformity. This doc aims to be an open discussion around those issues, and suggest possible solutions.

Problems with our logos:

They all look the same! They aren’t representative of each brand on social media, on the site etc, and how each one differs

The font (Century Gothic) isn’t used anywhere else anymore

The colours used aren’t standardised across the board

The “V” is used to represent a text character, when it’s actually an icon or image. This is problematic when it comes to alignment

It’s boring!

Some (very rough) ideas for change are below. I like the idea of a logo which can have something small added or changed to represent the different strands of the business - Legalisation, Certificates, Visas, the UAE site etc. The globe might be a good one for Consular/Certificates UAE. Would other icons work for different businesses?

Would someone more talented at logo design like to take up the mantle and make a better version? 😁

@Melanie Clarke

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perhaps? Open to any and all suggestions!

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Some more ideas:

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