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Churn Based on Discounts
This data comes from 2020-2022
Discounts 1 month
Discounts 1 year
Discount
1 month retention
1 year retention
Number of customers in the last 2 years
Got a discount
86.3%
35.5%
831
No discount
80.3%
25.5%
5619
There are no rows in this table
166.6%
Sum
61%
Sum
Chart of Discounts
The data shows that 13% of customers in the last two years have gotten some kind of discount and the majority of those customers had slightly better short and long term retention compared to customers that pay full price. This could be the case because more of our premium team accounts get discounts, and most of those teams have better churn. We should also consider how we can get more user’s discounts because that may increase our overall retention rate.
Discounts
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