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curv.money

credit cards, finally figured out!
Last edited 443 days ago by Arunava Das.

What is curv.money?

Curv is building the definitive credit card management platform. We're solving the complexities of credit card rewards and optimization through intelligent automation, helping users maximize value from every transaction while building the data infrastructure for next-generation credit card recommendations.

Mission

To help people extract maximum value from their credit cards while building better credit habits.

Why build it?

Users find it difficult to compare and choose between credit cards from different banks when applying for a new card.
Platforms like Bankbazzar, Paisabazzar are not a best place to look for credit cards as they spam users and tries to sell credit products that are good for them not the user.
Users finds rewards programs (e.g., points, tiers, limitations) confusing.
Users face challenges in tracking rewards or cashbacks earned.
Users often miss out on rewards, cahbacks for not using the right card.
Users face challenges managing payment due dates, to avoid late fees.
Users find bank portals & apps experience pathetic.
Managing multiple cards from different banks is tidious and takes effort.

Why now?

There’s only a few companies solving for credit card in India such as: - CheQ, INDmoney, Google Pay, PayTM - limited to payment due date reminder & bill payment. - Fold & Cred - gives an overview of credit card balance, utilization, transactions and payment reminder.
Not a single renowned player solving for credit card discovery & management.
According to a PwC report, the no.of credit cards in India is expected to double and reach 200 million by 2028-29 with a CAGR of 15%.
As of March 2024, India had over 10 crore credit cards, which is a record high.
Credit card transaction volumne have grown by 22% while transaction value has surged by 28%.
Launch of UPI on Credit Cards, led to higher % of credit card transactions using cards linked to UPI IDs and leavied MDR upto Rs.2000 giving it a boost by NPCI.
Every other day a new credit card is being launched with a special offering of so called great reward or cashback program, especially Rupay powered cards, and no.of user per card is increasing making it difficult for users to manage.

Who is it for?

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User Cases

What are we building?

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List of features
Add and store all my credit cards
Track my reward points or cashback earned on each transaction made using credit card
Track reward points or cashback lost for not using any credit card or not using the best card in the category
Help choose the best card for maximum reward or cashback.
Set & track financial goals such as hitting 10,000 points on a certain card for a trip or hitting a certain amount of annual spend to get annual fee waived off.
List of all ongoing offers running on my cards with validity and reminder.
Craft personalized credit card strategy by recommending which card to apply, upgrade, or deactivate based on my spends.
Get timely payment reminders
Insights to improve credit score (credit utilization, late payments, too much cibil enquiries)
Contact information of bank incase of any inconvinience
Find credit cards, compare and apply with just a few clicks.
Tap & pay to any merchant
Get updated news about the credit card devaluation, updates or any regulatory changes.

Roll-out Plan?

Version 1
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Success Metrics


How it looks?

Design screens

 
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