My passion is to help Impact Tech & B2B SaaS startups grow. I do this by coaching teams of founders and leveraging my own experience in the product strategy space. I'm also an angel investor, a partner at Shamrock Ventures and a wannabe forest ranger.
As a tech-founder-turned-Silicon-Valley-CPO, I’ve learned how to build and grow a great software product, build well oiled product teams, and to deliver business results. But hey - I’ve made many, many mistakes along the way. I’ve seen great ideas and great products fail badly, actually more often than not.
Over the years, I’ve developed an instinct for such product mistakes. I like to coach founders on their product strategy and help them go from feature-function based roadmaps to roadmaps that help scale the business.
I’ve learned and practiced pretty much any product management book, framework and tool. There are a couple that I’m particularly fond of, and I use these in the workshop sessions I facilitate for my startups.
As a former tech founder, I can relate to the tech side but believe that ultimately product needs to drive business metrics.
Where I’m coming from
Studied Artificial Intelligence - in AI prehistoric time (1997)
Co-founded Hippo in 1999 together with my co-founders Jeroen Verberg and Tjeerd Brenninkmeijer, taking on the CTO role
Grew the company to 100+ FTE, offices in AMS, BOS, SF
Acquired by Silicon Valley based Bloomreach in 2016
Moved to Palo Alto area, moved into Chief Product Officer role
Was part of the executive team that raised $150m and acquired a major CDP company in 2021
Grew Bloomreach to $2 bln+ valuation, 800 FTE, 2022
Moved on to become an angel investor, mentor and to maintain the family forest estate
Founding partner Shamrock Ventures, 2022
Highlighted angel investments
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As an advisor to Green Story, Arje has been a rare find: he keeps the interest of the company in mind, rather than just getting maximum returns as an investor. As a founder himself, he seems to understand the issues that a company that’s scaling can have at various stages, and knows when to give advise and when to get out of the way. He is quite blunt and straightforward, but has enough tact not to bruise fragile founder egos!
His real contribution for us was on how to make product management central to our business. He really knows a lot of frameworks and can present it in a digestible format.
In the startup world, when you meet someone with deep knowledge and vast experience in both the technical and business side of product management, you treasure them like a gem. Arjé happened to be one of such rare people!
My company got to know him as an investor of Shamrock Ventures. But after the investment was secured, our journey with Arjé has only begun.
Countless times he was there for us as a mentor, advisor, and sparring partner, always bringing a plethora of knowledge to the table, seasoned with a sharp mind, true “out-of-the-box” thinking, and (also important!) excellent composure if/when discussions were getting quite heated.
It is amazing to have someone like Arjé on board because no matter the question, we know that he will always get back to us with solid advice and/or connect us to the best-fitted people to get us the right answers. So a true gem of a partner he is!
Arjé is an early investor/advisor to Alphadoc and he's proven to be very helpful. He has a lot of know-how about building products, both on the nitty-gritty technicality, as on the strategy side. His experience building scalable tech and ventures is tremendously useful, a true entrepreneur whom we love to work with!