Increase MRR by 10%
Airbnb’s Monthly Recurring Revenue. By increasing the standard fee rate for both the homeowner and renter by 1.5% we should see enough revenue to hit 10% mark.
Sales:
Objective: Increase MRR for the Airbnb platform
Key Result: Increase the MRR by 10% overall for the Airbnb platform for Q4
At least 20% of Airbnb Homeowners have added a personal vehicle
Feature adoption - we want to make sure the feature is adopted by homeowners, and in turn renters
Product:
Objective: Add more value for homeowners to increase retention
Key Result: Increase Homeowner Activation metric by 3%
There have been at least 1000 Add a Ride add-ons purchased by renters
Feature adoption - measures how many times add-ons were actually purchased in combination with an Airbnb
Product:
Objective: Add more value for Renters to increase retention
Key Result: Increase Renters Activation metric by 5%
Renter NPS increases by 15
Brand/Loyalty
Product:
Objective: Increase Brand and Loyalty to Airbnb for Renters
Key Result: Increase Renter NPS by 20 points by end of year
Homeowner NPS increases by 20
Brand/Loyalty
Product:
Objective: Increase Brand and Loyalty to Airbnb for Homeowners
Key Result: Increase Homeowner NPS by 20 points by end of year
Average increase in passive income for the owner
Brand/Loyalty
Product:
Objective: Increase Brand and Loyalty to Airbnb for Homeowners
Key Result: Increase Homeowner NPS by 20 points by end of year
Support calls around this feature are 10% below the current average
Quality/Support
Support Heroes:
Objective: Reduce the average time to resolution for an open case
Key Result: Increase the time to resolution for open cases by 10% by Q4
# of bugs deemed as severe/critical is below 10, within a month of launch after each major feature
Quality
Engineering:
Objective: Reduce the amount of bugs for net new features introduced
Key Result: Decrease the amount of development allocated of Critical Issues by 10% in Q4