User Persona and User Flow

User Persona

Name: Rajesh Kumar

Age: 28

Location: Jaipur, Rajasthan (Tier 2 City), India

Occupation: Zomato Delivery Driver

Background: Middle-class family, primary breadwinner, married with two young children

Education: Completed high school (holds a secondary school certificate)

Daily Life: Early starts, flexible working hours, navigating busy streets of Jaipur, delivering food orders to residential and commercial areas.

Challenges: Navigating crowded and narrow lanes, managing timely deliveries, facing traffic, balancing work and family responsibilities, dealing with tight budget for fuel and vehicle maintenance

Technology Use: Relies on a smartphone for navigation and order tracking through the Zomato app, uses a basic Android phone for communication.

Motivations: Provides for family's basic needs, aims for a better future for his children, takes pride in timely and efficient food deliveries

Aspirations: Saving for children's education, dreams of providing them with opportunities for higher studies

Values: Values reliability, honesty, and hard work, understands the importance of customer satisfaction in the food delivery business.

⁠

Ordering process User Flow

After discovering more about the typical food delivery driver app user, I put together a user flow to visualize their steps and thought process.

Link to Figma -

⁠

Session 1

⁠

Session 2

⁠

User Persona

Ordering process User Flow

Link to Figma -

Session 1

Session 2

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.