Digital marketing keyword

For KLG-PCDM q3 performance, we had the “digital marketing” keyword spending 14K with -$6.4K CM in Q3
Screenshot 2023-03-28 at 8.01.19 PM.png
But for the March run we have already brought it to +ve CM and reducing spending here. Now we spent ~$2K to get ~$6K CM
Screenshot 2023-03-28 at 8.03.41 PM.png

For CBS - PCDM, there was only 1 run for Feb. We had used it in the head term campaign as other keywords were not getting auctions but not using it now. This resulted in an extra -$3.5K CM in Q3.
Screenshot 2023-03-28 at 8.05.43 PM.png

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