Bootcamp update 23rd March
Bootcamp update 23rd March
Q3 performance
Q3 overall
Q3 paid
Q3- social has seen a downfall to reduce -ve CM. Paid uplift has come from Google.
Q3 Direct:
Channel contribution
No major shifts in PA but CM contribution has increased for non brand (through keywords and match type selection) while SEM brand, and direct has declined.
Q3 2023
Q2 2023
Course wise performance
Across all March cohorts, we have been able to increase the CM v/s last run except;
KLG_PCPM - lacking in school 13 v/s 5 PAs
Major wins: PCCY for the following reasons
MO-PCCO
Major drop from non-paid.
Major + ve
IM-PCMLAI
Paid performance
Reasons;
KLG-PCDM
Reasons:
MO-PCCY
Paid performance
Both paid and non paid performed better this time.
On paid the following were the reasons;
Q4 marketing active
EMPCID not getting +ve CM even after bundling EI and landing page experiments. Direct contributed to 26 leads and 9 apps 0 PAs. not sure if organic traction is there.
Key initiatives;
Issues:
Next up:
Facebook update:
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