Q3- social has seen a downfall to reduce -ve CM. Paid uplift has come from Google.
No major shifts in PA but CM contribution has increased for non brand (through keywords and match type selection) while SEM brand, and direct has declined.
Course wise performance
Across all March cohorts, we have been able to increase the CM v/s last run except;
KLG_PCPM - lacking in school 13 v/s 5 PAs
Major wins: PCCY for the following reasons
More of non paid contribution Better paid performance with Re-marketing and RLSA
Major drop from non-paid.
Major + ve
Spends have nearly halved with keyword exclusion PAs have increased marginally
Spends down from 100K to 60K with almost same PA. Majorly removed from Phrase and non-performing keywords with 49 vs 45 more Pipeline PAs.
Both paid and non paid performed better this time.
On paid the following were the reasons;
4 PA from re-marketing and RLSA Phrase match to exact match
Q4 marketing active
EMPCID not getting +ve CM even after bundling EI and landing page experiments. Direct contributed to 26 leads and 9 apps 0 PAs. not sure if organic traction is there.
Experiment with A+SC with MO-PCCO for purchase pixel Linkedin RH-PCHCM and Bing rollout MDR as price extension (looks indifferent) Remarketing and RLSA (looks +ve)
EMPCID SEO package for $4.5K Better visibility is required for bing, discovery and display
Experiment with videos for MO-PCCO and KLG-PCDM (waiting for videos) Single landing page for MO-PCCO and MO-PCCO.W
A+ SC turned for PCCO (6K) now 5K remaining Purchase event fix still in progress