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Bootcamp update 23rd March

Q3 performance

Q3 overall
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Screenshot 2023-03-23 at 3.03.19 PM.png
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Q3 paid
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Screenshot 2023-03-23 at 3.37.33 PM.png
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Q3- social has seen a downfall to reduce -ve CM. Paid uplift has come from Google.
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Screenshot 2023-03-23 at 3.41.46 PM.png
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Q3 Direct:
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Screenshot 2023-03-23 at 3.55.28 PM.png
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Channel contribution

No major shifts in PA but CM contribution has increased for non brand (through keywords and match type selection) while SEM brand, and direct has declined.
Q3 2023
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Screenshot 2023-03-23 at 3.45.52 PM.png
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Q2 2023
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Screenshot 2023-03-23 at 3.46.28 PM.png
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Course wise performance

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Screenshot 2023-03-23 at 2.36.36 PM.png
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Across all March cohorts, we have been able to increase the CM v/s last run except;
KLG_PCPM - lacking in school 13 v/s 5 PAs
Major wins: PCCY for the following reasons
More of non paid contribution
Better paid performance with Re-marketing and RLSA
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Screenshot 2023-03-23 at 3.19.41 PM.png
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MO-PCCO
Major drop from non-paid.
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Screenshot 2023-03-23 at 3.17.44 PM.png
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Major + ve

IM-PCMLAI
Paid performance
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Screenshot 2023-03-23 at 3.59.11 PM.png
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Reasons;
Spends have nearly halved with keyword exclusion
PAs have increased marginally
KLG-PCDM
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Screenshot 2023-03-23 at 3.33.00 PM.png
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Reasons:
Spends down from 100K to 60K with almost same PA. Majorly removed from Phrase and non-performing keywords with 49 vs 45 more Pipeline PAs.

MO-PCCY
Paid performance
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Screenshot 2023-03-23 at 3.24.33 PM.png
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Both paid and non paid performed better this time.
On paid the following were the reasons;
4 PA from re-marketing and RLSA
Phrase match to exact match


Q4 marketing active
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Screenshot 2023-03-23 at 3.10.25 PM.png
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EMPCID not getting +ve CM even after bundling EI and landing page experiments. Direct contributed to 26 leads and 9 apps 0 PAs. not sure if organic traction is there.

Key initiatives;
Experiment with A+SC with MO-PCCO for purchase pixel
Linkedin RH-PCHCM and Bing rollout
MDR as price extension (looks indifferent)
Remarketing and RLSA (looks +ve)
​Issues:
EMPCID SEO package for $4.5K
EMPCID sunsetting?
Better visibility is required for bing, discovery and display

Next up:
Phrase match curtail
Experiment with videos for MO-PCCO and KLG-PCDM (waiting for videos)
Single landing page for MO-PCCO and MO-PCCO.W

Facebook update:
A+ SC turned for PCCO (6K) now 5K remaining
Purchase event fix still in progress

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