Bootcamp update 23rd March

Q3 performance

Q3 overall
Screenshot 2023-03-23 at 3.03.19 PM.png
Q3 paid
Screenshot 2023-03-23 at 3.37.33 PM.png
Q3- social has seen a downfall to reduce -ve CM. Paid uplift has come from Google.
Screenshot 2023-03-23 at 3.41.46 PM.png
Q3 Direct:
Screenshot 2023-03-23 at 3.55.28 PM.png

Channel contribution

No major shifts in PA but CM contribution has increased for non brand (through keywords and match type selection) while SEM brand, and direct has declined.
Q3 2023
Screenshot 2023-03-23 at 3.45.52 PM.png
Q2 2023
Screenshot 2023-03-23 at 3.46.28 PM.png

Course wise performance

Screenshot 2023-03-23 at 2.36.36 PM.png
Across all March cohorts, we have been able to increase the CM v/s last run except;
KLG_PCPM - lacking in school 13 v/s 5 PAs
Major wins: PCCY for the following reasons
More of non paid contribution
Better paid performance with Re-marketing and RLSA
Screenshot 2023-03-23 at 3.19.41 PM.png
Major drop from non-paid.
Screenshot 2023-03-23 at 3.17.44 PM.png

Major + ve

Paid performance
Screenshot 2023-03-23 at 3.59.11 PM.png
Spends have nearly halved with keyword exclusion
PAs have increased marginally
Screenshot 2023-03-23 at 3.33.00 PM.png
Spends down from 100K to 60K with almost same PA. Majorly removed from Phrase and non-performing keywords with 49 vs 45 more Pipeline PAs.

Paid performance
Screenshot 2023-03-23 at 3.24.33 PM.png
Both paid and non paid performed better this time.
On paid the following were the reasons;
4 PA from re-marketing and RLSA
Phrase match to exact match

Q4 marketing active
Screenshot 2023-03-23 at 3.10.25 PM.png
EMPCID not getting +ve CM even after bundling EI and landing page experiments. Direct contributed to 26 leads and 9 apps 0 PAs. not sure if organic traction is there.

Key initiatives;
Experiment with A+SC with MO-PCCO for purchase pixel
Linkedin RH-PCHCM and Bing rollout
MDR as price extension (looks indifferent)
Remarketing and RLSA (looks +ve)
EMPCID SEO package for $4.5K
EMPCID sunsetting?
Better visibility is required for bing, discovery and display

Next up:
Phrase match curtail
Experiment with videos for MO-PCCO and KLG-PCDM (waiting for videos)
Single landing page for MO-PCCO and MO-PCCO.W

Facebook update:
A+ SC turned for PCCO (6K) now 5K remaining
Purchase event fix still in progress

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