Explore

Bootcamp update 23rd March

Q3 performance

Q3 overall

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Q3 paid

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Q3- social has seen a downfall to reduce -ve CM. Paid uplift has come from Google.

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Q3 Direct:

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Channel contribution

No major shifts in PA but CM contribution has increased for non brand (through keywords and match type selection) while SEM brand, and direct has declined.

Q3 2023

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Q2 2023

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Course wise performance

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Across all March cohorts, we have been able to increase the CM v/s last run except;

KLG_PCPM - lacking in school 13 v/s 5 PAs

Major wins: PCCY for the following reasons

More of non paid contribution

Better paid performance with Re-marketing and RLSA

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MO-PCCO

Major drop from non-paid.

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Major + ve

IM-PCMLAI

Paid performance

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Reasons;

Spends have nearly halved with keyword exclusion

PAs have increased marginally

KLG-PCDM

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Reasons:

Spends down from 100K to 60K with almost same PA. Majorly removed from Phrase and non-performing keywords with 49 vs 45 more Pipeline PAs.

MO-PCCY

Paid performance

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Both paid and non paid performed better this time.

On paid the following were the reasons;

4 PA from re-marketing and RLSA

Phrase match to exact match

Q4 marketing active

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EMPCID not getting +ve CM even after bundling EI and landing page experiments. Direct contributed to 26 leads and 9 apps 0 PAs. not sure if organic traction is there.

Key initiatives;

Experiment with A+SC with MO-PCCO for purchase pixel

Linkedin RH-PCHCM and Bing rollout

MDR as price extension (looks indifferent)

Remarketing and RLSA (looks +ve)

Issues:

EMPCID SEO package for $4.5K

EMPCID sunsetting?

Better visibility is required for bing, discovery and display

Next up:

Phrase match curtail

Experiment with videos for MO-PCCO and KLG-PCDM (waiting for videos)

Single landing page for MO-PCCO and MO-PCCO.W

Facebook update:

A+ SC turned for PCCO (6K) now 5K remaining

Purchase event fix still in progress

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