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Maximizing Hair Salon Capacity
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Maximizing Hair Salon Capacity

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Defining Scope | MVP

Problem Statement: Poor capacity utilization of Hair Salons in India. This problem can be broken down into 2 pieces
High concentration of customers during peak time resulting in overcrowding and long waiting times, discouraging customers from visiting during those periods. However the grooming process is time consuming hence customer wants to get this service during the peak time.
Under utilization of Hair salon space during the non-peak hours. The demand for hair salon services may naturally fluctuate throughout the day based on factors such as customer preferences, work schedules, and social activities. Incentivizing customers to visit during non-peak hours can solve the problem of under utilization

User Pain Points & Needs Analysis
UserGroup
Pain Points
Needs
High Level Solution
1

Customers
Long waiting times due to high peak time concentration
Efficient and timely service
Off Peak Discounts
Well-managed appointment system that ensures customers are seen on time, reducing waiting times and ensuring efficient service delivery.
2
​
Absence of avenues for prior booking + No visibility on real time hair salon
Convenience and Availability
Well-managed and transparent appointment system that provides visibility on availability of preferred stylist
3
​
Rushed Service & lack of personalized attention
Quality Service and Attention to Detail Enhanced Communication and Engagement Special Offers and Loyalty Benefits
appointment system where customers can read reviews about the hair salon and share their requirement so that they can be matched with the right stylist (preferably a chat platform where such requirement can be discussed)

4
​
Noisy and overcrowded environment
Relaxing and Calm Environment
Suggest customers to use either home services or non peak hours for relaxing and calm environment Designing the salon layout and ambiance to create distinct areas or zones that provide a sense of privacy and tranquility. Implementing soundproofing measures and playing soothing background music to create a peaceful environment.
5
Salon Owners +
Hair Stylist
Reduced Revenue and Profitability:
The salon efficiently allocates staff members based on customer demand, leading to better productivity, reduced labor costs, and improved staff morale
Actively promote the availability of services and offers during non-peak hours through discounts Offer service at home during non-peak hours. Proactively suggest this to interested customers who are not able to find a slot Utilize social media, email newsletters, and targeted advertising to raise awareness among customers about the advantages of visiting during quieter periods.
6
​
Wasted Resources and unoptimized resources
optimizes the use of salon area, workstations, equipment, and utilities, resulting in reduced waste and cost savings.
Appointment management system that can plan and predict demand so that proper utilization of stylist can take place
7
​
Rent & Overhead expenses
Place get utilized even during non peak hours
Offer styling courses during non-peak hours and similar workshops related to beauty, wellness, or self-care during non-peak hours.
8
​
Competitive disadvantage for small shop owners
More visibility on social media platform & guidance in marketing activities Avenues for collaborating with other businesses
Integration of appointment system with existing social media platforms like google listing, Facebook, Instagram etc. A chat based interface build on the top of existing using which customers can use to book vacant slots
Platform where customers can provide their reviews and submit pictures of hair style etc. shop owners can broadcast these reviews and pictures on
There are no rows in this table
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MVP Use cases:
Since majority of pain points for both customers and shop owners can be solved by building a robust appointment and scheduling system, I’ll prioritize the below mentioned use cases for the MVP. Moreover the scheduling system should also have the integration support with whatsapp, Facebook and Instagram chat so that appointment can be made over chat with salon’s social media account. This will serve two purpose; (a) save customers from downloading anew application & (b) help leverage shop owners their existing network on these pages.
Use Cases for Salon Shop Stylist/Owner:
As a stylist, I should be able to create a profile with my personal and professional information.
As a stylist, I should be able to set my availability and working hours.
As a stylist, I should be able to manage my existing appointments, including viewing, editing, and canceling appointments.
As a stylist, I should be able to block or mark specific time slots as unavailable for appointments (e.g., for breaks or other commitments).
As a stylist, I should receive notifications/alerts for new appointment requests or changes made by customers.
As a stylist, I should be able to accept or decline appointment requests based on my availability.
As a stylist, I should be able to view customer profiles and their appointment history to better understand their preferences and needs.
As a stylist, I should be able to update my service offerings and pricing.
As a stylist, I should have access to a calendar or schedule overview to efficiently manage my appointments.
As a stylist, I should be able to send automated reminders or notifications to customers regarding their upcoming appointments.
Use Cases for Customer:
As a customer, I should be able to create a profile with my personal details and contact information.
As a customer, I should be able to search for available stylists based on location, services, or ratings.
As a customer, I should be able to view the stylists' profiles, including their specialization, experience, and customer reviews.
As a customer, I should be able to view the salon's availability and select preferred dates and time slots for an appointment.
As a customer, I should be able to request a specific service or treatment during the appointment.
As a customer, I should receive confirmation notifications once my appointment request is accepted by the stylist.
As a customer, I should be able to reschedule or cancel an existing appointment, considering the salon's cancellation policy.
As a customer, I should receive automated reminders or notifications about upcoming appointments.
As a customer, I should be able to provide feedback or reviews for the stylist or salon services.
As a customer, I should have the option to save preferred stylists or mark them as favorites for future reference.
In the subsequent version, other features like listing registration for workshop from during non-peak hours, analytics on customer behavior, market place for selling cosmetics can be introduced
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