Brand Narrative & Personality

A brand narrative is the foundation of the brand. It goes hand-in-hand with our visual identity, providing depth and context to custom visuals. It also serves as a jump-off point for the creation of brand legacy content. Brand personality serves as an internal guide for the way we write copy in a clear and consistent manner. These traits help communicate our personality beyond visuals.

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Brand Narrative

Integrated Luxury

Our homes have always been extensions of ourselves. They can be places that hold memories, and reflect our identities and aspirations. But as technology evolves, so do we. And as we evolve, so do our homes. No one understands this more than SmartAge, the premier designer of smart home automation systems in the country. SmartAge redefines home living through the seamless integration of technology and systems to make life more efficient, secure, and comfortable. Qualities which are arguably the pinnacle of luxury living.

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Key Messages

1. Purposeful and Intimate Design

Positioning SmartAge beyond providers or suppliers, but as consultants

SmartAge understands that our homes are the reflection of who we are and what we aspire for. This is why our approach to design strives for meaningful living through purposeful and intimate design, matching our clients’ specifications with our expertise. We program spaces into unique moments that aim for the right balance of visual comfort, harmony, and functionality. When we build homes alongside designers and architects, we create smart design decisions that push the boundary for what it means to live well.

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2. Professional and Personalized Service

Our emphasis on bespoke services, made-to-measure solutions, and customer care

At SmartAge, our clients are valued partners. From design and integration to after-sales support, we treat every engagement with the highest level of professionalism and care. Our dedicated teams and bespoke design services ensure that every project gets the attention it deserves even after installation.

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3. Ambitious Commitment to Innovation

Staying on top of design trends and tech advancements, matching our audience’s ambition and drive

At SmartAge, we are relentless in our pursuit of smart innovation and good design. We stay on top of trends and innovations in the smart home market while working closely with respected designers and creatives who are aligned with our vision to harness the power of technology to transform spaces. We bring our clients into the Smart Age not just through technological advancement, but through its seamless integration into our homes, cities, and communities towards better living.

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Brand Personality

Visionary

Communicate with a sense of optimism, always looking towards the future.

Inspire customers with the potential of technology and design combined.

Use visionary language that paints a picture of innovative living.

Use words that create a sensory experience, making readers envision the spaces.

Professional

Convey an unwavering commitment to personalized service.

Address the customer directly, making them feel valued and understood.

Use words that imply meticulous attention to detail and the pursuit of excellence.

Concise

Keep your messages concise and impactful.

Write with confidence and authority, showcasing your expertise.

Use words that convey trustworthiness and reliability.

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