Skip to content

Seda Brand Standards Manual

Verbal Identity

Brand Signatures

Visual Elements

More

Share

Explore

Brand Signatures

Main Logo

⁠

Download the Main Logo

⁠

⁠

⁠

As the Main Logo of Seda, it is the highest in terms of usage hierarchy.

Overview

⁠

Seda Coda_Main Lockup.png

⁠

⁠

This logotype is an adjusted version of Min Sans Medium, with a focus on elegance, sophistication, and modern luxury. It is clean-cut, mature, elegant yet modern. This type treatment balances angular cuts with more humanist strokes to give a sense of warmth to the brand.

⁠

Color Variations

Color Combinations

⁠
⁠
⁠

Black & White

⁠

Seda Coda_Main BW.png

⁠

⁠

⁠

Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Main Lock-up used the height of the “s” as its measuring tool.

⁠

Seda Coda_Clear Space - Main.png

⁠

⁠

⁠

Seda Coda_Minimum Size.png

⁠

⁠

The minimum size of the Main Lock-up is at a width of 0.75 inches. This is the smallest possible size that you can use this mark.

⁠

Misuse

⁠

Seda Coda_Misuse V 1.png

⁠

⁠

Do not compress the logo when scaling.

⁠

Seda Coda_Misuse V 3.png

⁠

⁠

Do not shear the logo.

⁠

Seda Coda_Misuse V 5.png

⁠

⁠

Do not add any effects that skew the logos form or geometry.

⁠

Seda Coda_Misuse V 7.png

⁠

⁠

Do not add any gradients to the logo. Even if the colors are on brand

⁠

Seda Coda_Misuse V 2.png

⁠

⁠

Do not stretch the logo when scaling.

⁠

Seda Coda_Misuse V 4.png

⁠

⁠

Do not slant the logo.

⁠

Seda Coda_Misuse V 6.png

⁠

⁠

Do not use colors or color combinations that are off brand.

⁠

Seda Coda_Misuse V 8.png

⁠

⁠

Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.

Color Variations

Color Combinations

Seda Coda_Main Color Variations.png

Clear Space & Minimum Size

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.