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Main Logo
As the Main Logo of Seda, it is the highest in terms of usage hierarchy.
Overview
This logotype is an adjusted version of Min Sans Medium, with a focus on elegance, sophistication, and modern luxury. It is clean-cut, mature, elegant yet modern. This type treatment balances angular cuts with more humanist strokes to give a sense of warmth to the brand.
Color Variations
Color Combinations
Black & White
Clear Space & Minimum Size
Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Main Lock-up used the height of the “s” as its measuring tool.
The minimum size of the Main Lock-up is at a width of 0.75 inches. This is the smallest possible size that you can use this mark.
Misuse
Do not compress the logo when scaling.
Do not shear the logo.
Do not add any effects that skew the logos form or geometry.
Do not add any gradients to the logo. Even if the colors are on brand
Do not stretch the logo when scaling.
Do not slant the logo.
Do not use colors or color combinations that are off brand.
Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.
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This is not the way.
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