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Seda Brand Standards Manual
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Brand DNA
Verbal Identity
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Verbal Identity

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Brand Narrative

A brand narrative is the foundation of the brand. It goes hand-in-hand with our visual identity, providing depth and context to custom visuals. It also serves as a jump-off point for the creation of brand legacy content. Brand personality serves as an internal guide for the way we write copy in a clear and consistent manner. These traits help communicate our personality beyond visuals.

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Brand Narrative

The Ease of Everyday Living

At Seda, we welcome travelers to the comfort - and lightness - of an everyday Filipino home. Here you can experience gaan ng loob through the comfort of home, a sense of neighborliness, and a space that has everything you need. Seda provides a sense of reassuring, authentic care and connection that brings warmth and joy to every visitor.

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Key Messages

​1. Be at home, anywhere in the Philippines

Position Seda as the go-to accommodations for business and city travel in the Philippines
As a homegrown, nationwide hotel chain, Seda has the history, presence, and offerings to position itself as the best option for travelers going around the country for business or city trips. Through its reliability, Seda becomes a place of comfort and reliable support.

2. Genuinely Filipino

Highlight the distinct warmth of Seda’s service and its celebration of Filipino hospitality
What makes Seda distinct among its global business hotel competitors is its celebration of Filipino hospitality. Seda’s service has been a consistent highlight in every guest experience, and it is important to communicate the hotel’s culture of genuine, personal, and neighborly care.

3. Seamless Ease Everyday

Showcase the hotel’s smooth, adaptable, and hassle-free hospitality experience
As a business hotel, Seda succeeds in creating a sense of seamless ease among guests. From check-in to check-out, every process and concern is anticipated and attended to. Guests should see the hotel as a hassle-free space that adapts smoothly to their shifting needs.


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