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Scout's Honor And A Half Standards Manual
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Brand Signatures

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Primary Logo

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Download Primary Lockup (Print) here
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Download Primary Lockup (Web) here
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Overview


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Redrawn from its original strokes to be more legible, approachable, and memorable, the logo exemplifies Scout’s Honor’s values at its core.
The Primary Logo is the main brand signature. It should be prioritized when applying the logo to different brand applications.

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Color Variations

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Black & White
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Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Primary Logo is equal to the dimensions of the ‘o’.

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The minimum size of the Primary Logo is at a width of 2 centimeters. This is the smallest possible size that you can use this mark.

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Misuse

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Do not compress the logo when scaling.
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Do not shear the logo.
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Do not add any effects that skew the logos form or geometry.
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Do not add any gradients to the logo. Even if the colors are on brand
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Do not stretch the logo when scaling.
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Do not slant the logo.
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Do not use colors or color combinations that are off brand.
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Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.

Overview
Color Variations
Clear Space & Minimum Size
Misuse
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