The primary logo is the main signature of the brand. It should be prioritized when applying the logo to different brand applications. Use this logo for primary brand communications, especially internal communications and brand promotional materials, e.g. company profile, official documents, uniforms, signage, website etc.
The primary logo is composed of the wordmark stacked on top of the descriptor. The wordmark is made of custom letters with a unique letter R design. This letter R functions like an icon that can stand alone and represent the brand as its key visual.
The logo lockups in this section use the following colors: Red Rein, Black Void and White. These colors are used on internal applications and brand promotions. Do not use Neon Purple on the logos.
However, it is important to note that the logo lockups can adopt the colors of specific projects. The brand colors should only feature on brand promotions and internal materials. They should not take away from the individual visual identities of each film or project. Their identities should always take precedence over the mother brand.
For applications with limited color use, use the black and white versions of the logo lockups.
Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of both the primary logo and horizontal lockup is equal to half the height (1/2) of the wordmark.
The minimum size of the stacked primary logo is at a width of 1.5”. This is the smallest possible size that you can use this mark.
The minimum size of the horizontal primary logo is at a width of 2.5”. This is the smallest possible size that you can use this mark.
Avoid the following misuse cases for all lockups.
Do not stretch the logo when scaling.
Do not shear the logo.
Do not alter the typography of the logo.
Do not add any gradients to the logo. Even if the colors are on brand.
Do not use patterns on the logo lockups.
Do not alter the composition of the logo.
Do not rotate the logo.
Do not use Neon Purple or other colors not on the palette when placed on internal materials.
Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.