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Brand Elements

Color Palette

Red Rein is the main color of the brand, followed by Black Void and Neon Violet as part of the primary palette. However, their usage is not required on individual projects and films by Rein Entertainment as each project must maintain its own identity and art direction separate from the mother brand.

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Primary Palette

Primary Palette

Red Rein

Pantone

Bright Red C

Hex Code

#fb2a02

RGB

R 251 G 42 B 2

CMYK

C 0 M 94 Y 100 K 0

Black Void

Pantone

Black 6 C

Hex Code

#000000

RGB

R 0 G 0 B 0

CMYK

C 75 M 68 Y 67 K 90

Neon Purple

Pantone

Violet C

Hex Code

#6608f7

RGB

R 102 G 8 B 247

CMYK

C 75 M 79 Y 0 K 0

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The secondary colors below are meant to be used as backgrounds and/or accents. These neutral colors provide a balance for the brightness and boldness of the primary palette.

Secondary Palette

Secondary Palette

Light Gray

Pantone

Cool Gray 1 C (50%)

Hex Code

#eeeeee

RGB

R 238 G 238 B 238

CMYK

C 5 M 4 Y 4 K 0

Gray

Pantone

Cool Gray 1 C

Hex Code

#d9d8d6

RGB

R 217 G 216 B 214

CMYK

C 14 M 11 Y 12 K 0

White

Pantone

—

Hex Code

#ffffff

RGB

R 255 G 255 B 255

CMYK

C 0 M 0 Y 0 K 0

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IMPORTANT NOTE

White should only used on the logo lockups. It is not to be used in other applications.

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Color Distribution & Combination

When selecting colors, follow this loose guide. Ensure that there is always enough contrast among the colors. The designer is free to play around with the proportion of color usage, meaning any color in the recommended combinations can be dominant or used as an accent.