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Rein Entertainment Standards Manual
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Verbal Identity

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Brand Name & Narrative

Brand Name

Rein Entertainment

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Correct and incorrect usage

To avoid confusion, Rein Entertainment must always be spelled out. Observe proper case. Rein is also an acceptable abbreviation, most especially in written materials. This must be consistent across all public or external facing materials of the brand.
✅ Rein Entertainment
✅ Rein

❌ Rein Productions
❌ Rein Entertainment Philippines

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Tagline

Reining in the Vision

Taking the reins, or reining in, are sayings that convey the idea of freedom and control.
As an entertainment company, Rein is taking control of the narrative and reining in our collective vision—away from shallow representations, and towards the true stories of today.

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Brand Narrative

A brand narrative is the foundation of the brand. It goes hand-in-hand with our visual identity, providing depth and context to custom visuals. It also serves as a jump-off point for the creation of brand legacy content. Brand personality serves as an internal guide for the way we write copy in a clear and consistent manner. These traits help communicate our personality beyond visuals.

Today, through the looking glass
It's only when things are reflected that you can we see what they truly are. Rein gives us this experience by capturing the realities of today and showing them through a looking glass. A mirror of ourselves that is raw and often tucked away.
Our films serve as the unfiltered mouthpiece of society - immersing viewers into the unseen, underrepresented, and uncomfortable.
Through our stories, Rein becomes the lens of today, inviting you to look a little deeper.

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Brand Personality

Thought-provoking
Rein is bold in its approach to challenge media norms and present entertainment that provokes thought. We are bold, daring, and curious.

Collaborative
As an organization, Rein advocates the empowerment of all creatives. We are inclusive, welcoming, and inviting in our mission of telling real, impactful stories.

Curious
Despite the boldness of the brand, Rein’s personality still carries a sense of curiosity and lightness. The brand is self-aware and unafraid to play and explore.
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