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Masanting Sastreria Standards Manual

Verbal Identity

Brand Signatures

Visual Elements

Key Visual Elements

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Brand Signatures

Wordmark

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Download Wordmark

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Overview

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The Wordmark is a fully customized lettering piece featuring serifs inspired by both plants and new sprouts, reflecting the logo icon. The serifs are also influenced by the shape of the lapel of Masanting's house cut, blending botanical elegance with sartorial craftsmanship.

Utilize the wordmark in situations where the icon cannot fit.

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Color Variations

Color Options

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MScoda_Logotype Colors.png

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All colors can be used for the Wordmark, but it is encouraged to stick to the Main Palette for official brand documents/applications.

Black & White

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Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Wordmark is equal to four times the width of the stem of I.

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MScoda_Logotype Clear Space.png

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MScoda_Logotype Min Size.png

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The minimum size of the Wordmark is at a width of 1.5 inch. This is the smallest possible size that you can use this mark.

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Misuse

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MScoda_Misuse H 1.png

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Do not compress the wordmark when scaling.

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MScoda_Misuse H 3.png

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Do not shear the wordmark.

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MScoda_Misuse H 5.png

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Do not add any effects that skew the wordmark’s form or geometry.

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MScoda_Misuse H 7.png

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Do not add any gradients to the wordmark. Even if the colors are on brand.

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MScoda_Misuse H 9.png

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Do not adjust the spacing and kerning of the letters of the wordmark.

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MScoda_Misuse H 2.png

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Do not stretch the wordmark when scaling.

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MScoda_Misuse H 4.png

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Do not slant the wordmark.

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MScoda_Misuse H 6.png

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Do not use colors or color combinations that are off brand.

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MScoda_Misuse H 8.png

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Do not add any embellishments to the wordmark such as shadows, glows, etc.

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MScoda_Misuse H 10.png

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Do not change the font for the wordmark.

Color Variations

Clear Space & Minimum Size

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