Masanting Sastreria Standards Manual

Brand DNA

Verbal Identity

Brand Signatures

Visual Elements

Key Visual Elements

Explore

Brand Signatures

Seal

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Download Seal

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Overview

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The Seal underscores the authority of the brand, elevating the standard and importance of any item it graces. Formal and dignified, it represents Masanting's commitment to quality.

It is recommended for use with print effects such as foil stamping to enhance its prestige.

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Color Variations

Color Options

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Use only these designated set of colors for the Seal.

Black & White

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Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Seal is equal to the width of the M on the sides, and the height of the M on top and at the bottom.

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The minimum size of the Seal is at a height of 0.5 inch. This is the smallest possible size that you can use this mark.

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Misuse

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Do not compress the seal when scaling.

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Do not shear the seal.

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Do not add any effects that skew the seal’s form or geometry.

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Do not add any gradients to the seal. Even if the colors are on brand

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Do not stretch the seal when scaling.

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Do not slant the seal.

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Do not use colors or color combinations that are off brand.

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Do not add any embellishments to the seal such as drop shadows, bevels, glows, etc.

Positive & Negative Seal Usage

For the Seal, the negative version has a container for the Seal visual. This helps ensure the integrity of the mark. Use the negative version against dark backgrounds and the positive version against light backgrounds for optimal visibility. Do not interchange the use of the negative and positive versions of the seal.

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Clear Space & Minimum Size

Misuse

Positive & Negative Seal Usage

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