Brand Name & Descriptor

Full Name

Masanting Sastreria

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Correct and incorrect usage

Masanting can be used separately or with its official descriptor “Sastreria”. The descriptor should not be switched out with any words, even its direct English translation, to maintain a sense of heritage and rootedness with the Philippines.

✅ Masanting

✅ Masanting Sastreria

❌ Masanting Tailoring

❌ Masanting Suits

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Brand Name

Masanting

Kampampangan. (adj) Handsome, Made Better

Our suits allowing our clients to be their best selves.

Descriptor

Sastreria

Spanish/Filipino. (n) Tailor’s Shop

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Brand Hierarchy

This section details how and when to use “Masanting” with other sub-brands.

By Masanting

For existing and future sub-brands, we suggestion using (Sub-brand) + “by Masanting” to create association and draw back to the authority of the mother brand.

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