Typography

Primary Typeface

⁠

Activate Urbane Rounded

⁠

Purchase Urbane Rounded

⁠

We have chosen Urbane Rounded as the primary typeface for all text used across the brand. This selection aligns with the rounded aesthetics of our logotype, ensuring a cohesive and harmonious visual language.

Smile Serve uses two of its two weights—light and bold—to suit various contexts within our brand communication. The contrasting weights allow for experimentation, enabling us to effectively differentiate between headline and body copy usage while maintaining visual coherence.

⁠

⁠

Logo Typeface

⁠

Download Documan

⁠

The logotype of Smile Serve is crafted using the Documaan typeface in bold weight, with slight modifications to better suit the brand identity.

⁠

⁠

While the typeface has been customized to suit our specific aesthetic requirements, it's important to note that Smile Serve is required to purchase the Documaan typeface along with a logo usage license. This ensures compliance with licensing agreements and grants us the legal rights to utilize the typeface in our branding materials.

Primary Typeface

Logo Typeface

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.