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Abenson Smile Serve Brand Standards Manual
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Key Visual Elements

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Shapes

Overview

ABNSN-shapes-02.png
The purpose of the key visual system is to provide visual interest and flexibility in a layout. The assets contained in this page can be used as text containers in a layout.

Construction

A file containing default shapes have been included in the turnover. The assets provided comes in various sizes. To use the asset in, simply drag and drop or import the shapes into a composition. You may change the scale of the objects. Remember to expand the shapes first before changing the color. You may only use colors included in our prescribed color palette.
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These can be used as container for text —
Smileserve-coda-04.png

Misuse

Do not turn the shapes into a repeating pattern.
Abenson-Mis-05.png
Do not redraw the shapes.
Abenson-Mis-06.png
Do not use unprescribed colors.
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Do not use the shapes as a container for the logo.
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Do not distort or stretch the shapes.
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Do not apply unnecessary effects to the shapes.
Abenson-coda-10.png




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