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Color Palette
The Primary Palette of Smile Serve consists of Azure Blue, Sky Blue, Light Gray, and Black, serving as the foundational colors of the brand. Inspired by the Abenson blue, we have expanded this palette to include various shades of blue and accent colors. This expansion enhances flexibility and, crucially, sets us apart from competitors.
Primary Palette
Azure Blue
Swatch
Hex code
#3066fcRGB
R 48
G 102
B 252CMYK
C 78
M 62
Y 0
K 0Pantone
Pantone 2727 CSky Blue
Swatch
Hex code
#00aeefRGB
R 0
G 174
B 239CMYK
C 69
M 14
Y 0
K 0Pantone
Pantone 2995 CLight Gray
Swatch
Hex code
#ebebebRGB
R 235
G 235
B 235CMYK
C 7
M 5
Y 5
K 0Pantone
Pantone 663 CBlack
Swatch
Hex code
#241f20RGB
R 36
G 31
B 32CMYK
C 69
M 68
Y 64
K 74Pantone
Pantone Black C
Use Cases
Use the primary palette for full logo lockups. Full logo lockups should consistently incorporate the primary color palette. Ensure that there is always enough contrast among the colors.
Tthe secondary palette consists of Pink, Yellow, Sea Green, and Yellow Green to complement the primary palette. These colors serve as accents in a range of applications, providing versatility and visual interest.
Secondary Palette
Pink
Swatch
Hex code
#ff33a3RGB
R 255
G 51
B 163CMYK
C 0
M 89
Y 0
K 0Pantone
Pantone 806 CYellow
Swatch
Hex code
#fef205RGB
R 254
G 242
B 5CMYK
C 4
M 0
Y 93
K 0Pantone
Pantone 803 CSea Green
Swatch
Hex code
#3cb0a4RGB
R 60
G 176
B 164CMYK
C 71
M 8
Y 42
K 0Pantone
Pantone 3258 CYellow Green
Swatch
Hex code
#d3e114RGB
R 211
G 225
B 20CMYK
C 22
M 0
Y 100
K 0Pantone
Pantone 381 C
Use Cases
Use the secondary palette to complement the primary palette as an accent color. This color palette may be utilized with the Brandmark and Wordmark only, but should not be used for the brand signatures.
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