Abenson Smile Serve Brand Standards Manual

Brand DNA

Brand Signatures

Visual Elements

Key Visual Elements

Explore

Visual Elements

Color Palette

⁠

Download Colors Palette

⁠

The Primary Palette of Smile Serve consists of Azure Blue, Sky Blue, Light Gray, and Black, serving as the foundational colors of the brand. Inspired by the Abenson blue, we have expanded this palette to include various shades of blue and accent colors. This expansion enhances flexibility and, crucially, sets us apart from competitors.

Primary Palette

Primary Palette

Azure Blue

Swatch

Hex code

#3066fc

RGB

R 48 G 102 B 252

CMYK

C 78 M 62 Y 0 K 0

Pantone

Pantone 2727 C

Sky Blue

Swatch

Hex code

#00aeef

RGB

R 0 G 174 B 239

CMYK

C 69 M 14 Y 0 K 0

Pantone

Pantone 2995 C

Light Gray

Swatch

Hex code

#ebebeb

RGB

R 235 G 235 B 235

CMYK

C 7 M 5 Y 5 K 0

Pantone

Pantone 663 C

Black

Swatch

Hex code

#241f20

RGB

R 36 G 31 B 32

CMYK

C 69 M 68 Y 64 K 74

Pantone

Pantone Black C

⁠

Use Cases

Use the primary palette for full logo lockups. Full logo lockups should consistently incorporate the primary color palette. Ensure that there is always enough contrast among the colors.

⁠

⁠

⁠

Tthe secondary palette consists of Pink, Yellow, Sea Green, and Yellow Green to complement the primary palette. These colors serve as accents in a range of applications, providing versatility and visual interest.

Secondary Palette

Secondary Palette

Pink

Swatch

Hex code

#ff33a3

RGB

R 255 G 51 B 163

CMYK

C 0 M 89 Y 0 K 0

Pantone

Pantone 806 C

Yellow

Swatch

Hex code

#fef205

RGB

R 254 G 242 B 5

CMYK

C 4 M 0 Y 93 K 0

Pantone

Pantone 803 C

Sea Green

Swatch

Hex code

#3cb0a4

RGB

R 60 G 176 B 164

CMYK

C 71 M 8 Y 42 K 0

Pantone

Pantone 3258 C

Yellow Green

Swatch

Hex code

#d3e114

RGB

R 211 G 225 B 20

CMYK

C 22 M 0 Y 100 K 0

Pantone

Pantone 381 C

⁠

Use Cases

Use the secondary palette to complement the primary palette as an accent color. This color palette may be utilized with the Brandmark and Wordmark only, but should not be used for the brand signatures.

⁠

⁠

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.