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CRM - ERP

Customer Relationship Management (CRM)

Focus

Prospect
Customer Interactions
Boosting Sales

Benefits

Increase Sales
Improve Customer Relationships
Connect with Prospects
Ensure Quality Service

Features

Improve Response Time
Pursue new leads
Build effective marketing campaigns
Streamline sales processes
Analyze purchasing patterns
Ensure quality customer service
Automate Repetitive Task

Best Customer Relationship Management Softwares

pipedrive
zoho
hubspot
freshworks crm

Enterprise Resource Planning (ERP)

Focus

Reducing Costs
Increasing Visibility
Streamlining Processes

Benefits

Improve the efficiency of business process
Reduce overhead and cut costs

Features

Track business processes within and across department
Send alert across departments
Plan enterprise-level strategy
Process orders, update accounts, & trigger alerts
Manage manufacturing and supply chains, creating records
Track recruiting and hiring
Manage payroll, benefits & personal information

💡 3 Main Factors when choosing between ERP and CRM: Needs, Investment, and Scale
💡 CRM is built to boost raw sales numbers while ERP is built to reduce the cost of each sale
💡 ERP good to large complex organizations
💡 Many organizations use an integrated CRM and ERP System
HCM: Human Capital Management
SCM: Supply Chain Management
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