CRM - ERP

Customer Relationship Management (CRM)

Focus

Prospect

Customer Interactions

Boosting Sales

Benefits

Increase Sales

Improve Customer Relationships

Connect with Prospects

Ensure Quality Service

Features

Improve Response Time

Pursue new leads

Build effective marketing campaigns

Streamline sales processes

Analyze purchasing patterns

Ensure quality customer service

Automate Repetitive Task

Best Customer Relationship Management Softwares

pipedrive

zoho

hubspot

freshworks crm

Enterprise Resource Planning (ERP)

Focus

Reducing Costs

Increasing Visibility

Streamlining Processes

Benefits

Improve the efficiency of business process

Reduce overhead and cut costs

Features

Track business processes within and across department

Send alert across departments

Plan enterprise-level strategy

Process orders, update accounts, & trigger alerts

Manage manufacturing and supply chains, creating records

Track recruiting and hiring

Manage payroll, benefits & personal information

💡 3 Main Factors when choosing between ERP and CRM: Needs, Investment, and Scale

💡 CRM is built to boost raw sales numbers while ERP is built to reduce the cost of each sale

💡 ERP good to large complex organizations

💡 Many organizations use an integrated CRM and ERP System

HCM: Human Capital Management

SCM: Supply Chain Management

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