Product market fit

I will go through the specific questions related to where the PMF problem is as well as always starting with these general ones:

1. Before diving in, could you tell us about yourself? (Intentionally vague to see how they identify themselves)

2. What is your experience so far with [product/service]?

3. Can you tell me about your journey to [company] and what led you to start using [product/service]?

4. I appreciate this may be some time ago now, but what was your first impression of [company]?

5. Do you remember having any concerns about the [product/service] while purchasing? Or perhaps any questions you felt weren’t answered on your way to purchasing?

6. Did you use an alternative previously?

Then I tend to focus more on the pains and benefits of the product:

1. What would you change about [product/service] if you could? What do you dislike?

2. What are 3 things that are important to you about [product/service]?

3. What would you miss if you could no longer use [product/service] and why?

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