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Eliciting People’s First-Order Concerns: Text Analysis of Open-Ended Survey Questions
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Product Discovery Template

Product Discovery Template 2
Question
MCQ Answer
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1. Please explain the problem you face when [scenario or problem space for product]?
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What are the implications if you fail to solve the problem?
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What have you tried so far?
Option 1
Option 2
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What’s missing from what you’ve tried already?
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How much are you currently spending to solve the problem?
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In your experience of this challenge, what would be the key area you'd look to alleviate first?
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Is there anything else you'd consider important to know?
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Is this problem worth solving? Unlock the answers to key questions to take the next steps in your product discovery process.
Collect competitive intelligence insights to strengthen your product discovery research and shape decision-making.
Build empathy with your audience to identify core issues—then build on better, faster solutions to their problems.
Differentiate necessities from ‘nice-to-haves’ to create a product beautifully moulded to the needs of your customer.
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