Explore

Interviews

To understand how UX people do user research and whether there are any associated painpoints.

We conducted 7 contextual interviews with various people working in a UX role at a product/UX agency. This illuminated many painpoints as well as areas that are not necessarily perceived as too difficult.

Customer/market learnings

Recruitment of low-LSM consumers are hard to acquire at scale (efficiently) - 3/7 people

Running surveys is something people often don’t do as a research technique because of the difficulty in surveying the right audience - 3/7 people

The marketing/advertising segment could be the best or highest business value customer segment

The accuracy of the data and verification of people is crucially important to people - 5/7 people listed

Notes

Every interviewee asked about the verifiability, accuracy and identity assuredness we had about our panel.

Large marketing/advertising companies are possibly the best customer segment in terms of value

There are opposing views of user interviews and digital surveys

Do we position as a survey or user interview recruiting product, or both?

A noticeable painpoint for UXers was their ability to access/recruit the right people.

Costs

R25K - 1 focus group with 8 people from FGI

Designing of discussion guide

Moderator

Recruitment of respondents

Incentive to respondents

Project management fee

Analysis of reporting

Transcription of session

R200K for 400 survey responses

Notable points

Notable points

Notable points

Painpoints

Only did 6 digital surveys in the last 5 years of UX

Recruiting people

A lot of confusion between UX & market research

Recruiting people from other African countries

Good way to describe AI-BO's research category: Exploratory or discovery research

Difficulties with surveys - hard to get hold of people without smartphone

Doesn't do surveys as an agency because doesn't feel they have the expertise or access to the right people

Recruitment company actually gets the wrong person (person lied). Accuracy of the identity of the participant

Has really great user interview recruiters who are individuals

Payments to interviewees was mission when they sourced the interviews directly in 2nd round from RSS

Paying user interviewees when they sourced them themselves

Accessing lowest LSM consumers

Setting up interviews schedule-wise (RSS)

It feels like you deplete your personal network for a project

The participants for the healthcare companies never completes surveys - low response rate, normally 20% of amount emailed

Pays a woman R400 to recruit people for interviews/focus groups for them

Cost of FGI (recruitment compnay they use) is high

Marketing/advertising could be the better segment

Covid made them not able to do in-person interviews anymore

Questions how we're able to ensure accurate and valid results

Would it be possible to setup a booking system for phone/whatsapp call interviews in WhatsApp

Makes founders do research and recruit interviewees as important exercise

If AI-BO fails to deliver audience once then he'll immediately distrust and stop using

Interested in the intersection of interview recruiting and surveys

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