3 May

rContent

Timeline and structure DONE

Light weight calendar with a status for readiness of post/article, a launch date -

https://coda.io/d/_dbsYK-OtgUQ/Marketing-Content_suBV-#_lu4Xi⁠

Turn Readiness rating into a status/dropdown with: Not started, Draft, Review, Ready to post, Posted

Extra column in table for linkedin post content

Pieces

WhatsApp blog post and

Review open text resrource for download & LI post for open text

Likert scale lead gen resource

Write the blog

Create the summary graphic

Improve Covers -

https://www.figma.com/file/U4kuJTeNUgNYOblLZyK5XP/Yazi?type=design&node-id=121-991&t=t67k5t5ANZaz2re1-0⁠

⁠

Keep background colour

Set title to be in same location every time with sub heading title in smaller writing (light weight font)

Add small Yazi logo

1 graphic on right side of colour that looks premium (no toy-like illustrations)

Audience: Get list of these people on Apollo

Market researchers:

Qual market researchers doing diary studies

Diary study could be tag in apollo → easier for searching or finding leads

MR agencies for general access to lower-income participants pitch

Corporates who are expanding to RoA

Assess old email structure and rework if needed. Possible ideas

Masutane, 60Decibels mention

Focus on diary study for qual companies

Personalise based on person, use case and company

Follow-ups with old leads

Montserrat Font still around in filters and other places on website

Lining up tickboxes in articles page on website

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