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Lwanda MhlongoCopy and Pate Necessary Sections into each pageAdd additional Copy to go with the sections that are imported by Finanza for all pages (Homepage, product pages and use cases)Once the above step is done replace all Lottie animations for all pages to be in theme with the Yazi colour scheme Adding pages to the Navbar
Incorporate target keywords - WhatsApp & Africa
Get images for eachImprove pricing with more concrete info than prompt will provideBelow comments and updated promptWriting is often too complicated aftr initial prompt. Just ask it to use less complicated words - iterate in the chat console itself. It seems like we need to do this for every article which is fineMust highlight Yazi para vs competitor with bolding or other hierarchyMight want to add more bullets than what it providesSeems like paras on competitors can be far shorter than Yazi. Must make them even or not look biasedUse table outline in ChatGPT but
Can use Bard quite easilyNo lags when clickMust stay in position as I scrollMustn’t need to be clicked on (dropdown) to showMustn’t be highlighted when section is not being read. Our text is (see pic below)
copy explaining word meaning design and way to incorporate into website"diy research"WhatsApp qualitative research "market research tools""market research""user research tools"WhatsApp research"WhatsApp survey"diy market researchQualitative research toolsmarket research startupNeeds to better show the data and use space betterUse relevant icon or illustration per LMS group
Timothy Treagus
Write as practically as possible so that the reader knows how and when the toolsInclude links to references. Try back your points up with links where possibleMake it seem objective but choose topics or ways of explaining things that will end up making yazi sound betterWrite at Blog post intent and style: This blog is a ‘how to’ that is intended to practically show the reader when you would use Yazi instead of the competitor tool in emerging markets. Thus, the blog should focus on giving very practical information in a step by step, logical and simple way that can be followed. Audience and style. Typically market researchers. They like the use of statistics and facts when points are being made.Persuasive guide. Get to the point precisely and accurately. Language: Please write in British English spellingText Formatting: Where possible, use numbered lists and bullets so that the information is easy to read an skim. Also use tables with content that I can input to Microsoft Excel or Google Sheets.Tone of voice: Write in a professional but simple tone. Make sure to make logical and persuasive arguments with sound premises.
Emerging markets AccessibilityAfricaYazi vs {competitor}Market Research PlatformsWhatsApp qualitative research WhatsApp Integrated SurveysQualitative Data CollectionReal-time Data AnalysisIncentivised Survey ParticipationAI-Powered Analysis
Introduce Yazi and {competitor}Introduction to market research platforms and qual researchSignificance of choosing the right platform:Introduction to Yazi and {competitor}:Platform OverviewA. Brief overview of Yazi:Basic description of how the tool works, who mainly uses it (segment) and kind of research or use case, value propositions or main attractions to useA. Brief overview of {competitor}:Basic description of how the tool works, who mainly uses it (segment) and kind of research or use case, value propositions or main attractions to useData collection types (media + question types)Video, voice, pics, open textTypes of questions: Multiple select, single select etcPanel managementIncentive management - participants see their income balance in WhatsApp. Paid out in airtime, voucher currency , crypto and bank transfers (for larger incentives)Agencies can make use of Yazi’s autonomous payment workflow by selecting their payment typeRecruiting participants / high response rates / distribution Re-engage audience - get them to completeData export, reporting and analysisAI analysis Audio transcription for voice notes and videoPricingYazi has a small monthly subscription. It’s primarily usage based. driven by research projects, number of participants and features/services usedPros and Cons overall Use points from where Yazi wins below
Email/SMS recruiting. Research tools that require participants to be invited into the study through email or sms will often have a much lower response rate in Africa. Low response for digital. See points below but digital surveys often use more mobile data (cost). People are also less willing because of feeling unfamiliar and unsure about how the digital survey or diary works. Selection bias. By using data collection channels that exclude certain people groups, it results in data that does not represent the overall populationMedia. Can easily collect media from people in whatsapp - pictures, videos, voice notes. Other digital tools have the capability to collect media but struggle to get people to actually send media back
High Response Rates: Our WhatsApp surveys have seen an industry-leading response rate of 62%, suggesting that participants find this platform more engaging and user-friendly than traditional online surveys.Reach people that otherwise can't be reached digitally: WhatsApp allows us to connect with individuals who may not have reliable access to the internet or digital devices. Reduced mobile data expenses: Conducting a survey on WhatsApp consumes only 10 cents in data, making it affordable for participants. Many individuals already have WhatsApp data bundles, further reducing any potential financial barriers.No phone storage barrier: Since WhatsApp is a widely used messaging app, most participants already have it installed on their phones. This eliminates any concerns related to phone storage limitations.Nationwide Representation: WhatsApp's popularity in South Africa - boasting 95% penetration of the internet population - ensures a diverse and representative sample size, critical for accurate market research.User-friendly and familiar: WhatsApp is deeply ingrained in people's everyday lives in Africa. It serves as a central platform for managing relationships and communication. This familiarity and everyday use lead to a higher level of participant comfort and engagement in our surveys. Convenient Completion: WhatsApp allows for easy pause and resume functionality, ensuring participants don't lose their survey progress. This feature is especially handy given the interruptions that can occur in our daily lives.Rich Data Collection: The WhatsApp API upgrade allows us to capture multiple forms of media - video, images, and voice notes - enriching the quality of data we collect without significant data costs to participants.Longitudinal Studies: The context and history preservation feature of WhatsApp enables us to build upon previous research, facilitating longitudinal studies or diary study methodologies.Personal Engagement: Our researchers can personally engage with participants, provide reminders, clarification, and even encourage completion or restarting of surveys.Habit-forming Nature: As described in the 'Hooked' theory, the habit-forming nature of WhatsApp's integration into daily lives in Africa makes it an excellent channel for ongoing and longitudinal research.
16 October
06/10/2023 3
People
Name
Ticket Description
Expect time (Hrs)
Week plan
Measurable goals
Review of week
Column 3
Date
Status
10
New website layout for white-label
10
Since the layout is already done on Miro.
Update old blogs
Comparison blog to biggest qual. research competitors
Due date: 17 Oct
16 Oct
Compare table:
Pic
Done
Table of Contents
Make Table of contents work nicely
Site load time
I suspect the site is taking too long to load all round → Need to make faster
You can use tools to check load time
Normally the solution is reducing image file size
Lwanda notes:
Due date: 17 Oct
Have compressed all images adn they are no longer a problem to our loading time. The other issues are css related task and I can’t afford to give up much of my time to it this week
In progress
WhatsApp Content Backlog
Yazi word meaning on website
Setup notifications when words are mentioned on X, Reddit, Quora, LinkedIn
Find tools or setup workflows that send emails or slacks that notify whenever the following is mentioned on the above platforms. I have already setup Google ‘Alerts’ and get an email once a week (see screenshot).
Investigate and assess the best way to set this up. We can use Retool workflows if code processes needed.
Improve LSM page on website
Improve the visual on either chatGPT or Canva for the image
Add FAQ answers to website
Main questions Tim gets asked have been recorded here:
Include those in an FAQs section on website - probs home page?
Some FAQs also in pricing here:
10
Sum
1
0
Sum
10
Sum
Comparison blogs 2
Name
Column 2
Column 3
Notes
Language translation
Yazi does not have translation tech? This seems to be mentioned everywher
Open
No introduction
You haven’t explained what the tools are? Need intro overview
Open
Intro’s are the same
Intro’s must be different. For both SEO and originality. Plus, these tools are for different things so intro should be different in terms of framing or speaking to the reader
Open
No pics or screenshots
Need to demonstrate the features of Yazi and competitor.
Open
Too short
Comparisons often only have 1 sentence per compared tool
Open
PRICING
People look for alternatives because they want a cheaper option. Even if we can’t find exact pricing - compare based on estimates
Open
There are no rows in this table
Write a comparison blog for Yazi (for SEO purposes) on Yazi vs https://indeemo.com. Just give me the outline and title. Here is the info you need:
We can position as the accessibility answer - representativeness, response rate and ability to get media data that only whatsapp allows
Guidelines:
Keywords:
Categories to compare in blog
Where Yazi wins:
Accessibility.
Data collection
Prompt context:
The 500 Word Description
Yazi is a pioneering market research platform that transforms the way agencies collect and analyse data. Built with a seamless WhatsApp integration, Yazi allows you to script surveys in an intuitive web app that resembles Google Forms or SurveyMonkey. Once scripted, these surveys are automatically generated in a WhatsApp bot, ready to be deployed to your research panel.
Unparalleled Reach and Engagement:
One of the standout features of Yazi is its ability to reach a more diverse and engaged audience. Traditional digital channels often fail to capture a representative sample, leading to skewed data. Yazi solves this problem by utilising WhatsApp, a platform with a penetration rate exceeding 90% in many African countries. This not only broadens your reach but also significantly increases response rates—by as much as 3x-10x compared to email or SMS.
Flexibility and Depth in Data Collection:
Yazi supports a myriad of question types, from open text and multiple-choice questions to the inclusion of images, videos, and voice notes. This makes it an ideal tool for qualitative research, allowing you to dive deeper into consumer behaviour and preferences. The platform even categorises, transcribes, and labels media using AI, turning raw qualitative data into quantifiable insights.
Efficiency and Real-Time Insights:
The platform is designed for efficiency. Agencies can either upload a list of contacts for bulk messaging or generate a custom link to recruit participants. This makes it easier to conduct studies more frequently, providing real-time insights that are invaluable for decision-making.
Proof of Value:
Yazi is already trusted by a number of market research agencies who have seen remarkable improvements in both the quality and quantity of their data. The platform's high usage rates—users check WhatsApp more than 23 times per day on average—mean that you can engage and re-engage your audience effectively, gathering more regular insights.
Additional Benefits:
The low data costs associated with WhatsApp make it accessible across various socioeconomic strata, enabling a more comprehensive understanding of market trends. Moreover, Yazi offers a unique feature where participants can see rewards like vouchers and discounts directly in the WhatsApp menu, further incentivising participation.
In summary, Yazi is more than just a market research platform; it's a comprehensive solution that addresses the limitations of traditional research methods, offering agencies a more efficient, reliable, and insightful way to gather data.
Voice note & Video
One aspect that may further pique your interest is our newly launched capability to gather video and audio through WhatsApp. This opens up an exciting avenue for qualitative research, allowing you to scalably capture a wealth of contextual nuances typically accessible only in face-to-face interactions. For example, you can get insights into accent, background noise, physical environment, level of English proficiency, sentiment, and even facial expressions when using video.
What sets this feature apart is how our platform utilises artificial intelligence to categorise, transcribe, and label the collected media. This essentially transforms your raw qualitative data into actionable, quantifiable insights.
Website layout
Product Page : Surveys
Above the Fold
Eyebrow Copy: Survey
H1 Headline: Get the Right Data from the Right People
H2 Subheading: Run Targeted Surveys on WhatsApp to Gain Insights You Need
Image depicting the product
Below the Fold
Core Benefits
Response Rate on WhatsApp
Skyrocket Your Response Rates
Image corresponding to Response Rate
Our platform boasts a 60%+ response rate on WhatsApp. High penetration in emerging markets ensures you engage a wider audience effectively. No more chasing respondents.
Turnaround Time
H3: Get Insights Faster than Ever
Image corresponding to Turnaround Time
With high response rates, expect your results 2-5x faster compared to traditional methods. Quicker insights mean quicker decision-making. Time is money, after all.
Representativeness
H3: Reach a Diverse Audience
Image corresponding to Representativeness
WhatsApp is the world’s top communication app. Reach people across all economic backgrounds. Your data is representative and more reliable.
Mobile Data
H3: Low Data, No Problem
Image corresponding to Mobile Data
In emerging markets, mobile data can be costly. Our platform’s low data usage means even budget-conscious users can participate. Break down barriers to entry.
Use Case Suggestions
Surveys for Qualitative Research
H3: Deepen Your Qualitative Studies
Integrate our surveys to collect rich textual or visual data. Gain nuanced insights and better understand your subject matter.
{{Add a link to the Qualitative research use case page}}
Features
Logic Flow Editing
H3: Tailor Your Survey Logic
Control the survey's flow based on user responses. This ensures every question is relevant, boosting completion rates and data quality.
Image Capture
H3: Get More Than Just Words
Capture images as survey responses. Use this feature for qualitative insights, accepting all standard image formats like JPG and PNG.
Video Capture
H3: See What Words Can't Say
Collect video responses for robust quantitative analysis. Add a new dimension to your data and capture nuanced reactions and expressions.
Voice Note/Audio Recording
H3: Listen to Your Audience
Collect MP3 files as responses. Ideal for qualitative research, these audio snippets offer a richer understanding of your respondents and give them the opportunity to say something they can’t write in their home language.
CTA
Ready to Transform Your Research?
Product Page: ResearchHub
Above the Fold
Eyebrow Copy: ResearchHub
H1 Headline: Spend Less Time Managing Your Project
H2 Subheading: Through Yazi, You Can Pay Incentives, Track Your Study, and Have a Full Profile on Your Participants
Image depicting the product
Below the Fold
Core Benefits
Incentive Management
H3: Seamless Incentive Payments
Image corresponding to Incentive
Pay participants directly through our platform. View their balances and referral counts, streamlining your project management and boosting engagement.
Consent Forms
H3: Simplify Compliance with Consent Forms
Image corresponding to Consent
Easily send consent forms to participants. Secure their agreement to answer your questions, ensuring ethical and compliant research.
Participant Profile
H3: Comprehensive Participant Profiles
Image corresponding to Participant Profile
Gain a full breakdown of each participant, including demographics and study history. Make informed decisions and refine your targeting.
Study Tracking
H3: Real-Time Study Monitoring
Image corresponding to Study Tracking
Track your study's progress in real time. See completion rates, pending responses, and current response rates, all at a glance.
Panel Management
Build Your Panel
H3: Create Your Research Panel
Build your own panel within our platform. Start with a signup survey and gather a dedicated participant base for your WhatsApp campaigns.
Panel Re-engagement
H3: Re-engage with Ease
Reconnect with your panel members for new studies. The platform's WhatsApp integration makes it effortless to keep your audience engaged.
Use Case Suggestions
Surveys for Diary Study
H3: Streamline Your Diary Studies
Incorporate ResearchHub to manage your Diary Study participants. From consent to incentives, handle everything in one centralised place.
Features
Multi-Currency Payments
H3: Pay in All Real and Digital Currencies
Partnered with 6Dot50 and Reloadly, we enable payments in crypto, digital cash, airtime, or real-money vouchers available in over 80,000 stores.
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