Help Sellers Grow their Business on the Becho Platform
Increase the sales volume of the seller on the Becho Platform
Build Products to incentivize the sellers to sell more
Product Recommendation Engine
Leverage the platform sales data and null search results to suggest products to sell. Leverage seller sales & existing catalog data to further filter out non seller relevant recommendations
Product Recommendation Tool will lead to an increase in no. of active catalogs per seller which in turn will lead to an increase in overall sales volume due to catalog expansion
L2 Metric: %age recommendations accepted per seller
L1 Metric: %age increase in product assortment per seller
L0 Metric: %age increase in Sales GMV per seller
Help Sellers Grow their Business on the Becho Platform
Increase the sales volume of the seller on the Becho Platform
Build Products to help sellers price their product competitively
Price Recommendation Engine
Leverage the platform sales data and live listings & catalog data to suggest a benchmarked price to the seller, against every SKU, based on the price of similar other SKUs selling high on Becho
Price Recommendation Tool will lead to price corrections, improving view to order %age, thereby increasing the total number of orders per seller and hence the GMV
L2 Metric: %age of accepted recommendations that led to an increase in views to order %age
L1 Metric: %age recommendations accepted per seller
L0 Metric: %age increase in Sales GMV per seller
Help Sellers Grow their Business on the Becho Platform
Increase the sales volume of the seller on the Becho Platform
Build Products to help sellers price their product competititvely
Goal Driven Pricing Engine
Build an input driven pricing engine that takes inputs from the sellers on multiple parameters or goal statements and auto adjusts the selling price of a SKU within the specified constraints
This product will empower sellers to always keep their prices competitive and thereby have better conversions, higher orders and thus a better GMV
L2 Metric: %age increase in views to order %age for pricing engine enabled seller products
L1 Metric: %age of seller product combinations on goal based pricing engine
L0 Metric: %age increase in Sales GMV for pricing engine enabled seller products
Help Sellers Grow their Business on the Becho Platform
Increase the sales volume of the seller on the Becho Platform
Build Products to boost the visibility/ranking of seller products on Becho Platform
In-App Advertisements
Sellers should be able to run sponsored ads on Home Page and Product Listing Page. They should be able to choose a product, enter their budget and mention their CPC to launch an ad immediately. Ad payments can be adjusted against their weekly payouts. Sellers should also be able to see the ad performance, ROI and total spends against every ad
More ads --> More Product Views --> More Orders --> More Revenue
L3 Metric: %age ads with ROI > X
L2 Metric: %age increase in product views due to ads
L1 Metric: %age of sellers who ran ads
L0 Metric: %age increase in GMV per seller, within X time, who ran ads
Help Sellers Grow their Business on the Becho Platform
Increase the sales volume of the seller on the Becho Platform
Build Products to boost the visibility/ranking of seller products outside Becho Platform
Social Media Integration for Paid Ads by Sellers
Sellers should be able to run paid marketing on social media apps like youtube, instagram, tiktok (based on the apps used by customers). They should be able to choose a social media platform, product, duration of campaign, enter their budget and mention their CPC to launch an ad immediately. Ad payments can be adjusted against their weekly payouts. Sellers should also be able to see the ad performance, ROI and total spends against every ad
More ads --> More Product Views --> More Orders --> More Revenue
L3 Metric: %age paid ads with ROI > X
L2 Metric: %age increase in product views due to paid ads
L1 Metric: %age of sellers who ran paid ads
L0 Metric: %age increase in GMV per seller, within X time, who ran paid ads
Help Sellers Grow their Business on the Becho Platform
Increase the sales volume of the seller on the Becho Platform
Build Products to boost the visibility/ranking of seller products on Becho Platform
Promotions
Empower the sellers to participate in Platform Sale Events. Give them a capability to promote their catalog by offering discount on one or more products along with the duration for promotion and max quantity till which the promotion should be active
Higher Promotions --> Higher product views --> High conversion due to attractive prices --> More orders --> More revenue
L2 Metric: %age increase in product views due to promotions
L2 Metric: %age increase in views to order %age due to promotions
L1 Metric: %age of sellers who ran promotions
L0 Metric: %age increase in GMV per seller, within X time, who ran promotions
Help Sellers Grow their Business on the Becho Platform
Increase the sales volume of the seller on the Becho Platform
Build Products to empower sellers to run selective offers & discounts on the platform
Customer Group level Seller Product Offers
Sellers should be able to give exclusive discounts on certain products to repeat customers or they can give extra discount for churned users or users who have never purchased the item from the seller
Selective discounting --> Higher Budget to spend --> More seller products on offer --> Higher Product Views --> Better conversion due to discounts ---> More Orders --> More Revenue
L2 Metric: %age increase in new orders due to selective discounts
L1 Metric: %age of sellers who ran selective discounts
L0 Metric: %age increase in GMV per seller, within X time, who ran selective discounts
Help Sellers Grow their Business on the Becho Platform
Increase the sales volume of the seller on the Becho Platform
Build Products to augment the purchasing power of the sellers to help them grow
Credit Analysis and Disbursal Systems
Based on the sales and performance data of a seller, extend a credit line to the seller that can be utilised at will to get instant cash to manage operations.
Credit Repayments can be adjusted against payouts with an option to explicitly pay as well
More Money --> more product assortments or higher in-stock %age --> More GMV
L3 Metric: Avg utilisation %age per credit line
L2 Metric: %age increase in in-stock %age per seller
L2 Metric: %age increase in product assortment per seller
L1 Metric: %age sellers opted for credit
L0 Metric: %age increase in Sales GMV per seller
Help Sellers Grow their Business on the Becho Platform
Increase the sales volume of the seller on the Becho Platform
Build more real-estates on the Becho customer app to increase the discovery of seller products
Build Products to empower sellers to give personalised sales pitch about their products
Content Driven Commerce
Allow sellers to upload short videos along with the SKU id which is being promoted.
Showcase the short video on customer app in another sub-product which works similar to instagram reels. Every video may have a redirection to the PDP.
Give Sellers insight on every video performance with a capability to make any video inactive in real-time.
More Videos --> More product views --> More Orders --> More GMV
L3 Metric: Avg video watch %age per discovered unique customer<>video view
L2 Metric: Avg no. of active videos per seller
L2 Metric: Avg no. of clicks per discovered unique customer<>video view
L1 Metric: %age of sellers who published atleast 1 video
L0 Metric: %age increase in Sales GMV per seller
Help Sellers Grow their Business on the Becho Platform
Help sellers become operationally efficient
Increase the sales volume of the seller on the Becho Platform
Build Products to help sellers manage their working capital effectively
Inventory Recommendation Engine
Based on historic sales data of same & similar SKUs, inform sellers the expected no of orders per day on a SKU and the expected amt of qty to be sold per day so that the seller can accordingly stock up the inventory for a SKU
Sellers will be able to reinvest their working capital in business effectively, increase the total number of product assortments, increase the in-stock %age of all the assortments and boost the overall GMV
L2 Metric: %age recommendations adhered per seller
L1 Metric: % increase in in-stock %age per seller
L1 Metric: %age increase in product assortment per seller
L0 Metric: %age increase in Sales GMV per seller
Help Sellers Manage their Business on the Becho Platform
Empower sellers to track their operational efficiency
Help sellers grow their profit margins
Build Products to provide Operational Insights to the seller to help them improve
Operations Dashboard
Give visibility to the seller on operational metrics like on-time dispatch %age, same day dispatch %age, order acceptance rate, order fulfilment rate, perfect order delivered %age etc. Empower the seller to filter information for given a time range, courier partner level, SKU level etc.
Operations Dashboard will enable the seller to track their everyday operations and in turn reduce cost and increase profits
L1 Metric: %age improvement in every individual operational metric showcased to a seller
L0 Metric: %age increase in profit margins per seller
Help Sellers Grow their Business on the Becho Platform
Empower the sellers to track their performance
Increase the number of Retained/Repeat Customers for the seller
Build Products to share insights on SKU performance with the seller
Quality Dashboard
Showcase the current seller rating on the platform.
Display a bad quality score at a SKU level based on no. of 1 & 2 star ratings received against total number of ratings. Summarize the customer reviews against the SKU to share actionable insights with the seller
Quality Dashboard will inform the sellers on their product quality and prompt them to take necessary corrective actions. As a result of this, the overall seller ratings should improve which in turn should increase the number of orders per seller and attract more repeat buyers
L3 Metric: %age increase in views to order %age
L2 Metric: %age improvement in bad quality score per seller per SKU
L1 Metric: %age of sellers who saw an uptick in their ratings post product launch
L0 Metric: %age increase in Sales GMV per seller
L0 Metric: %age increase in repeat customer order %age per seller
Help Sellers Grow their Business on the Becho Platform
Empower the seller to track their performance
Build Products that provide Business Insights to the seller to help them grow
Business Dashboard
Give visibility to the seller on total views, clicks and orders - both at seller & seller + SKU level. Empower the seller to filter information for a time range and basis sales trends (high selling, low selling, low conversion etc.). Also provide SKU level insights on how its performance can be improved.
Give visibility on customer level insights as well including how many new customers acquired, how many churned, how many are continuing to engage, how many showed an increase in wallet share etc.
Business Dashboard will give a holistic view to the seller on his/her performance and help him/her chalk out a plan to accordingly improve on every metric, thereby increasing their sales on the platform
L3 Metric: Avg time spent per seller on business dashboard
L2 Metric: %age of sellers who visited the business dashboard more than once
L1 Metric: %age increase in orders per day per seller
L0 Metric: %age increase in Sales GMV per seller
Help Sellers Grow their Business on the Becho Platform
Ensure the Best Seller Satisfaction on the Becho Platform
Ensure the best seller retention rate on the Becho Platform
Build Products that can reward the sellers on their good performance
Rewards & Loyalty Program for Sellers
Introduce personalised time based target schemes for every seller that can reward them with X ad credits if they are able to achieve the said goal
These ad credits would allow the sellers to run advertisements on Becho Platform to increase overall product views and grow their revenue.
Alternatively, a new platform currency or a reward coin can also be introduced that can be redeemable against some rewards catalog. We will need to work the math out. But I personally feel that the impact of ad credits as platform currency would be much more.
Launching this product will help keep the sellers motivated & engaged on the platform.
Better Performance --> Higher Ad Credits --> Higher advertisements --> Higher product views --> Higher Revenue
L2 Metric: %age increase in advertisements within X time per seller
L1 Metric: %age of sellers who achieved atleast 1 target scheme within X time
L0: Metric: %age increase in Sales GMV per seller within X time
L0: Metric: %age increase in 3 month, 6 months, 12 months seller retention rate
L0 Metric: %age increase in Seller Satisfaction Score
Help Sellers Manage their Business on the Becho Platform
Ensure the Best Seller Satisfaction on the Becho Platform
Build Products to ease the accessibility of the Becho Supplier Hub
Mobile App Support for Becho Supplier Hub
Build an android app to start with and later iOS app if we see many sellers on iOS platform as well
More the usage of Becho Supplier Hub --> More the seller growth --> More the seller satisfaction
L1 Metric: %age sellers who use mobile app
L0 Metric: %age increase in Seller Satisfaction Score
L0 Metric: %age increase in Sales GMV per seller
Help Sellers Manage their Business on the Becho Platform
Ensure the Best Seller Satisfaction on the Becho Platform
Build Products to provide Faster turnaround time to seller support queries
AI enabled chatbots integrated with multiple seller system services
Chatbots can provide support to commonly asked queries that have a static response (similar to FAQs). They can also be used to resolve any operational hiccups. For example - in case of barcode scan failure by pickup agent during manifest, the chatbot can ask the seller some security questions related to the pickup agent and then accordingly mark the order as auto shipped upon verification success
Chatbots will reduce the anxiety of the sellers by providing them with instant resolution thereby boosting overall satisfaction
L1 Metric: %age reduction in avg TAT for support ticket resolution
L0 Metric: %age increase in Seller Satisfaction Score
Help Sellers Manage their Business on the Becho Platform
Ensure the Best Seller Satisfaction on the Becho Platform
Build Products to provide Faster turnaround time to seller support queries
AI powered Voice Agents integrated with multiple seller system services
AI Agents would imitate humans and would be able to talk to the sellers on call to resolve their support queries. They would have the latest information/status fed by multiple seller micro-services about any order/payment/seller catalog/returns to provide quick resolution to the seller.
AI Agents will reduce the anxiety of the sellers by providing them with instant resolution thereby boosting overall satisfaction
L1 Metric: %age reduction in avg TAT for support ticket resolution
L0 Metric: %age increase in Seller Satisfaction Score
Help Sellers Manage their Business on the Becho Platform
Ensure the Best Seller Satisfaction on the Becho Platform
Build Products to automate support operations with a high degree of accuracy
Build Deep Learning AI Models to process images & videos uploaded by sellers and provide instant claim resolution
Leverage Computer Vision and ML Models such as Convolutional Neural Networks (CNNs) for object detection, tracking and action recognition in videos
The model will analyze the uploaded images & videos in real time and take a decision on seller claim immediately, thereby providing insta-gratification to the seller and increasing the satisfaction score
L1 Metric: %age reduction in avg TAT for claims resolution
L0 Metric: %age increase in Seller Satisfaction Score
Help Sellers Manage their Business on the Becho Platform
Ensure the Best Seller Satisfaction on the Becho Platform
Build Products to ensure accountability & traceability across the shipment transportation journey
Immutable Records for Real Time Order/Shipment Tracking
Use blockchain to create an immutable ledger that records all actions taken on a shipment. Blockchain would record the handover details between each logistics partner, ensuring a clear chain of custody. This makes it easier to pinpoint where tampering might have occurred
Immutable Records will deter any partner in the transit leg from committing frauds. So, not only will overall returns come down but also the no. of claims raised by the seller. Seller Satisfaction will peak
L1 Metric: %age reduction in logged seller claims
L1 Metric: %age reduction in post sales returns %age
L0 Metric: %age increase in Seller Satisfaction Score
Help Sellers Manage their Business on the Becho Platform
Ensure the Best Seller Satisfaction on the Becho Platform
Build Products to ensure accountability & traceability across the shipment transportation journey
Tag Loop System for Order Processing
Implement inalterable tamper-evident secure and scannable code tag to products before packaging to ensure authenticity and accountability of goods in transit.
This can be implemented for a few categories or seller products based on past data of disputes
Tag Loops would be able to uniquely track an item and the same can be utilised even while taking returns from sellers. Since these tag loops cannot be used more than once, frauds should come down and so should the no. of claims raised by the sellers. Seller Satisfaction will peak
L1 Metric: %age reduction in logged seller claims
L1 Metric: %age increase in orders (in full) delivered per seller
L0 Metric: %age increase in Seller Satisfaction Score
Help Sellers Manage their Business on the Becho Platform
Ensure the Best Seller Satisfaction on the Becho Platform
Build Products to monitor and assess Risks across the entire order journey
Fraud Detection Systems
Use AI to analyze return patterns and identify suspicious activities. Give a risk score to every return request and block the return if the score goes above X
Fraud Detection Systems will ensure thorough checks in place before accepting any customer return and hence all fraudulent return requests will get blocked
L1 Metric: %age reduction in post sales returns %age
L0 Metric: %age increase in Seller Satisfaction Score
Help Sellers Manage their Business on the Becho Platform
Ensure the Best Seller Satisfaction on the Becho Platform
Build Products to ease the accessibility of the Becho Supplier Hub
Localisation / Vernacular Language support for Becho Supplier Hub
Identify the mother tongue of all the active sellers and accordingly prioritise which ones to build for
More the usage of Becho Supplier Hub --> More the seller growth --> More the seller satisfaction
L1 Metric: %age sellers using supplier hub in non-english language
L0 Metric: %age increase in Seller Satisfaction Score
Help Sellers Manage their Business on the Becho Platform
Ensure the Best Seller Satisfaction on the Becho Platform
Build Products to help the seller become financially independent
Investment & Savings Tool
Empower the seller to create multiple pots for multiple purposes and configure how much %age payout should go to every pot (somewhat similar to what Jupiter Money does)
Higher the number of meaningful product offerings --> Higher the seller satisfaction --> Higher the seller retention → Higher Seller Lifetime Value → More Revenue
L1 Metric: %age of sellers who created atleast 1 pot
L0 Metric: %age increase in Seller Satisfaction Score
Help Sellers Manage their Business on the Becho Platform
Ensure the Best Seller Satisfaction on the Becho Platform
Build Products to ease the accessibility of the Becho Supplier Hub
Education & Training Hub
Host multiple product training videos with vernacular support that helps a seller navigate the supplier hub easily
Good training videos --> Better understanding of supplier hub --> Better Usage of supplier hub --> Better seller growth
L1 Metric: %age of sellers who watched atleast 1 training video
L0 Metric: %age increase in Seller Satisfaction Score
Help Sellers Manage their Business on the Becho Platform
Ensure the Best Seller Satisfaction on the Becho Platform
Build Products to help the seller manage their finances & taxes
GST Filing Tool
Integrate the tool with the Payments & Settlements Tab to help seller file their taxes easily
Higher the number of meaningful product offerings --> Higher the seller satisfaction --> Higher the seller retention
L1 Metric: %age of sellers who used the tool to file taxes
L0 Metric: %age increase in Seller Satisfaction Score
Help Sellers Grow on the Becho Platform
Ensure the Best Seller Satisfaction on the Becho Platform
Build Products that can provide Fame to the Sellers and help them be looked upon in their community
Social Community & Seller Engagement Platform
Sellers should be able to create their own channel and make videos to share tips & tricks on best practises among their community.
Based on the level of engagement on a video, sellers can be rewarded with ad credits or any other platform currency (as decided during building Rewards & Loyalty Program) to ensure continuous content production
Help Sellers get respected among their community → Increase the seller satisfaction → Increase the seller retention → Increase seller lifetime value → Increase Revenue
L1 Metric: %age of sellers who created atleast 1 video on the platform
L1 Metric: %age of sellers who used the platform atleast X times and consumed atleast Y videos
L0 Metric: %age increase in Seller Satisfaction Score