It might be compulsory to do comprehensive research and invest some time while coming across the appropriate digital asset management (DAM) system. This article has been compiled to assist you in navigating this somewhat challenging process of selecting a DAM system for your company. So, let us not waste time and look at this article from beginning to end.
1. Identify software and files that need support
Make sure to accumulate information from the employees regarding the software applications and the file types commonly used by them before approaching vendors. These can consist of the following:
• CMS Systems
• Large video files
• PNG and MOV files
• MarTech stacks
After getting this information, it will be possible for you to ask the prospective vendors whether these applications and formats are supported by their software.
2. Make comprehensive research on the key pain points
It will be essential to get information on the present workflows, ongoing pain points, as well as digital asset storage processes for figuring out the appropriate DAM features for your company. It will consist of comprehending how digital assets are utilized by this department and also observing the workflows. It will help you to understand the specific areas of opportunity plus challenges. In this way, you will comprehend exactly what requirements and features must be included by your new for overwhelming these pain points.
The most important pain points might consist of the following:
• Complications while organizing or handling digital assets
• Off-brand, outdated, or lost files
• Poor customer experience
• Lots of time invested while searching for assets
3. What does the company like to achieve with the digital asset management system?
It will be a wrong idea to think that every individual in your company will have an identical vision when it comes to a digital asset management system. It will be a sensible idea to talk to your team members for verifying your shared objectives and make sure to jot them down. Discussions of these types might bring forward several pain points as well as opportunities. Make sure to prioritize them if they have to be addressed.
4. Is the DAM system going to swap a platform that already exists?
If your business is using some sort of digital asset management UK system, then make sure to find out how those assets can be migrated into a fresh system. It will be imperative to get lots of parties on board plus engage with the brand-new digital asset management software for optimizing its value if you swap multiple systems.