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Google Ads Campaign Strategy
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Google Ads Campaign Strategy

UTM Parameters

UTM Parameters
0
Campaign Type
UTM Source
UTM Medium
UTM Campaign
UTM Content
UTM Term (Optional)
1
Product-Specific Campaigns
google
cpc
product_specific_campaign
product_name
keyword_specific
2
Remarketing Campaigns
google
cpc
remarketing_campaign
audience_segment
N/A
3
Brand Awareness Campaigns
google
display
brand_awareness_campaign
ad_variation
N/A
4
Competitive Conquesting Campaigns
google
cpc
competitive_conquest_campaign
competitor_name
competitor_keyword
5
Seasonal or Promotional Campaigns
google
cpc
seasonal_promo_campaign
promotion_name
seasonal_event
6
Content Marketing and Education Campaigns
google
display
content_education_campaign
content_topic
N/A
There are no rows in this table


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