UTM Parameters

UTM Parameters

Campaign Type

UTM Source

UTM Medium

UTM Campaign

UTM Content

UTM Term (Optional)

Product-Specific Campaigns

google

cpc

product_specific_campaign

product_name

keyword_specific

Remarketing Campaigns

google

cpc

remarketing_campaign

audience_segment

N/A

Brand Awareness Campaigns

google

display

brand_awareness_campaign

ad_variation

N/A

Competitive Conquesting Campaigns

google

cpc

competitive_conquest_campaign

competitor_name

competitor_keyword

Seasonal or Promotional Campaigns

google

cpc

seasonal_promo_campaign

promotion_name

seasonal_event

Content Marketing and Education Campaigns

google

display

content_education_campaign

content_topic

N/A

There are no rows in this table

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